Betty Vázquez, Passionate Ambassador Of The Riviera Nayarit
The Chef has participated in 13 events just in 2014, during which she champions the region’s cuisine, and has seven more scheduled before the end of the year. Since she began in 2008 she has participated in 50 events.
Gastronomy is a natural ally for any destination’s tourism promotion—thus Chef Betty Vázquez’s importance as the Gastronomic Ambassador of the Riviera Nayarit. Every year she participates in different events around the world, tirelessly promoting the destination with her timeless “taste of the sea.”
Since 2008 and in collaboration with the Riviera Nayarit Convention and Visitors Bureau she has attended more than 50 events representing the region’s cuisine, including festivals, conferences, gastronomic presentations and many others.
In the intervening years she has increased the number of promotional activities to the point that this year she has already participated in 13 activities, with another seven still on her calendar before year’s end.
Betty, a native of Nayarit, is convinced that gastronomy conquers travelers. She’s very aware of her responsibilities and carries with her the delights of millenary recipes and tastes, because she knows that the culture of a state rich in nature and flavors will remain in the gustatory memory of tourists.
“To be an ambassador is to carry with me the essence of my land to the far reaches of the world; those who savor the taste of Nayarit are immediately transported to our destination. Their palate is conquered and they want to travel and experience the marvels of our destination for themselves,” said the Chef.
Her extraordinary vision allows her to identify the permanent traditions, because the “essence of serving and enjoying life via the palate is a top priority,” thus her commitment to strengthening the culinary tourism in the region.
“My challenge is to conquer palates simply, with love, delicately but with prudence, firmly and with determination, with talent and with humility, but above all, with passion for my work,” emphasized Vázquez.
The Riviera Nayarit CVB began working with Betty in 2008 and by 2010 had named her their gastronomic ambassador. After having achieved second place in the famous Iron Chef program during the Hot & Spicy Festival in Toronto, Canada, the Secretary of the Exterior included her on the list of top chefs of Mexico.
“The relationship with the CVB includes a long history of communication and commitment, we’re on the same boat and it’s very exciting to see we’re all rowing in the same direction. We know we have a fantastic, magical destination rife with talent, flavor and landscapes… This is a relationship that brings us together, that strengthens us and generates the energy needed to achieve grand goals,” she added.
The increase in our social media followers has been growing exponentially thanks to the successful marketing campaigns implemented by the Riviera Nayarit CVB; this includes an increase in website traffic as well as web sales that can be tracked back to the campaigns. 
Gastronomy is the second element that most attracts tourists; restaurants are in second place among the top attractions of the region, right behind our famous “fun in the sun” attractions.
The joint campaign’s grand South American Road Show toured Argentina, Chile and Peru, training, updating and informing over 500 travel agents, reservations agents and the media in those three countries. 
With an effort of solidarity Ed Thomas, and various sponsors, local businesses and high renown, foundation have joined in the same benefit to support the economic resources to the community center in Puerto Vallarta SETAC represented by Paco Arjona, is a nonprofit organization that has helped people in Puerto Vallarta properly to informed about STDs, mostly on AIDS.
San Pancho, the cultural capital of the Riviera Nayarit, is celebrating the Feast of Saint Francis of Assisi by organizing several sports, religious, artistic, and cultural activities; the standout among these was a Huichol mural made entirely of bottle caps.
We are planning on visiting nine bars that are all located within easy walking distance in “The Southside” also known as “The Romantic Zone”. Our plan is to spend 45 minutes in each place starting at 1:00 in the afternoon. With this many stops, maybe we should call it “A One And Done Tour”!
Postcard-worthy views, star-laden skies, romantic dinners by the Sea and exclusive glamping by the beach in your own private bungalow make up a swoon-worthy honeymoon experience at Villa Celeste at the Conchas Chinas.
Puerto Vallarta, Mexico - Established by the World Tourism Organization (UNWTO), the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism, World Tourism Day (WTD) has been celebrated on September 27th every year since 1980. The 2014 official celebrations will be hosted by the city of Guadalajara, Mexico.
Anyone vacationing in Mexico this month will discover that it’s impossible to escape the independence celebrations!
The Association Vallarta Center and Puerto Vallarta tourism trust invite you to the great Twitter Party which will take place this Tuesday, September 30, 2014 at the kiosk in the main square in the Plaza from 5:00 to 8:00 pm.
While I am very sad about Odile's destruction of Cabo, I was also very excited to hear that cruise ships are being diverted to Puerto Vallarta.
Inspired by the book titled “Sabores de Nayarit” by Alondra Maldonado
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