Happiness Marketing.

Life's journey is walked influenced, directed towards lines of action that lead to consumerism, waste, and the incessant desire for more. To spend on things, sometimes useful, many more unnecessary. Objects that generate instant happiness, which dissolve into the depths of the ocean, practically upon obtaining or enjoying them lightly. To continue in the hamster wheel, immersed in a difficult-to-break cycle.

And how to achieve it, if we are target audiences, segmented into different market niches, captives of psychologically developed marketing strategies to create false, unnecessary, and sometimes harmful needs. Depending, of course, on the cultural socioeconomic classification in which we are assigned according to the personal profile discovered by the tools used for this purpose. Or what is projected in the vast mirror and global spy: the web and social networks. Craftsmen of fictitious "lifestyles" lacking meaning and even characters without real center or context, unfortunately.

Twenty years of study and research conducted by Dr. Thomas Gilovich, Professor of Psychology at Cornell University, concluded how healthy it is to avoid spending money on things. Because they provoke fleeting happiness, even when we believe it will last as long as the acquired object or wealth. That excitement of the new loses its shine once used or stored in the closet, garage, or assigned place. According to Gilovich, there are three reasons why this happens. Habit is the first. It goes from being novel and giving illusion to becoming commonplace. The second, continuously raising the bar; that is, new purchases, new expectations. Once accustomed to possession, another will be sought. And the third, the tendency to comparison and competition. The neighbor's grass is usually greener than ours.

It is known that when you buy something, it includes the concern to take care of it, that it is not stolen, mistreated, or lost. And perhaps, you may even perceive that it does not give you the expected satisfaction. This is how anxiety and stress, a pair of dissatisfied and chatty internal companions that overwhelm, weaken, and make people ill, have taken over a large percentage of the world's population. They are chronic evils since the twentieth century that obstruct and limit walking at one's own pace, strengthened and in the necessary balance for a more harmonious and balanced life.

How to counteract it? With experiences. Interestingly, these are considered valuable and easy-to-perform elements of well-being, joy, and fulfillment. Living together, having pleasant conversations, swimming or walking in the mornings, having coffee with friends, the crystalline laughter of children in the park, exercising as a couple, sharing meals, reading, dancing, or weekend getaways; they will fill the mental or digital photo album. To truly strengthen bonds and create lasting memories. Those moments between partners, family, friends, and of course with oneself, are incredible factors of connection and satisfaction.

Finally, it is a fact that Puerto Vallarta and the Bay contain a crucible of happy experiences with distinctive warmth service. Everything is ready to contribute to the enjoyment of a memorable stay every time you come. It makes us happy to welcome you, take you sailing on generous and vast routes, creating valuable and lasting experiences over time for you and yours.