Video SEO, Online New Tactic to Attract Tourists from Emerging Markets
Informática El Corte Inglés has developed the video SEO, a new online marketing tactic for Spanish tourism enterprises relate efficiently and appropriately with tourists from emerging markets. And begins to show results: one of its first users has increased by 70% of visits to its website and, of that number has been increasing sales conversion through its site by almost 20%.
The strategy was presented by the Internet director Informatica El Corte Ingles, Joaquin Ferrer, in the First Meeting of Technology and Tourism TRAVELIT held in Palma de Mallorca, organized by the technology consulting group El Corte Ingles, which were analyzed the main technological trends applied to the sector.
Ferrer explained that vídeoseo used in multimedia, specifically high quality videos and very attractive, in the language of the countries in which they want to promote, they will be thrown in social networks and driven directly by a community manager achieving attract new visitors to the websites of tourism businesses, especially hotels and travel agencies. "The goal is to introduce them to the product without intermediaries and we can get the product received, thanks to that disintermediation, it comes with tighter costs".
Stresses that the tourists who come to Spain from its traditional source markets are very important but the number of travelers from emerging markets, specifically China, Brazil, Russia and the Persian Gulf countries, will grow significantly, even until doubled, "so it is important to attract them through effective online communication that changes the way we interact with them," he says.
Ferrer states that "China grew 122% last year and will grow more, the Russian tourism in Spain has increased by almost 50% and is a very loyal tourists especially towards Spanish tourist destinations if satisfied: 96% repeat destination and as for Brazil, outbound tourism has risen six places from the previous year plus the average Brazilian tourist spending is the highest in Spain. The Arab countries, the Gulf states are also very interesting markets. "
Video seo strategy
Ferrer explains that "video seo is a project that uses multimedia, specifically high quality videos and very attractive, but made in the language of the countries that want to promote, and containing it will be moved directly by our community manager achieving attract new visitors to our sites. "
One of the key aspects of the strategy is being launched on the social networks of the target countries. "Sometimes actions make us into thinking about Twitter, Facebook, YouTube, and what happens is that in China or Russia, for example, the use of social networks is massive but have their own networks like Renren the Chinese network, or Brazil used more Google's Orkut social network. "
He notes that also take into account other criteria to closely match those markets, for example, consumption habits. "Time is a Russian online is twice is a Spanish". Another important aspect is complementary to the company to have a version of your website in the language of the market that is being promoted, Mandarin, Russian or Portuguese.
Informatica El Corte Ingles made promotions as requested by the client, but consider that it is time to capture the emerging markets, "because in those countries there is liberalization policies that are allowing the middle class has more possibilities and enabling its citizens to travel . We also believe that the chains or hotels must join the promotion of what is fate. We must make a strategic change and that the objective is not only to promote the hotel or chain but promotes the destination's tourism, entertainment, activities, why come to pass certain destination, why come to Spain, the Spain brand, and the private sector should be involved in promoting it next to your own brand. "
The new service
Ferrer says that "everyone puts low-quality videos, made in most cases by brokers and therefore do not generate confidence." He adds that with this new service - "we launched before the summer and very early data, although very promising" -, the company launched its own video made in the right way, in the language of the customer who wants to attract and efficiently in appropriate networks.
The client sets its objectives and, based on them, defined the orientation of the project and develop a strategy. Computing the English Court deals with the five stages of the project with the client to determine the target market and the type of content you want to promote. The creation of content, made from Spain. Positioning appropriate social networks and relationship management through its community managers "who interact with so that will not break the link from watching the video until it closed its hotel chain booking or agency determined" .
[readon1 url="http://www.promovisionpv.com/WP/VideoSEOOnlineNewTactictoAttractTouristfrom Emerging Markets"]Source:www.promovisionpv.com[/readon1]
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