Bookstore Day

Reading is profoundly enriching, and every year on November 11, we celebrate the existence of bookstores that house the books needed to feed our souls. Puerto Vallarta has seen a continuous evolution in the emergence of new bookstores to serve the most avid readers in the city.

It's inspiring to witness how Puerto Vallarta has developed in the realm of literature and bookstores over recent years. What was once a challenge—finding books and bookstores in the city—has now transformed into a vibrant reality with the emergence of new spaces dedicated to literature. A decade ago, options were limited, but now, beyond bookstores, we see cultural spaces, cafes with bookshelves, and stores that blend art and literature, fostering a culturally enriching environment.

However, this does not mean we can celebrate and forget that, even so, and with the city’s ongoing demographic growth, these bookstores and cultural spaces are still insufficient to meet Puerto Vallarta's sociocultural demands. As a society, it is essential to promote and educate the more vulnerable members of our beautiful Puerto.

The expansion of bookstores in Puerto Vallarta reflects not only the city's growth but also a greater demand from residents and tourists seeking to enjoy reading. Moreover, in a place that celebrates traditions such as dance, folklore, and gastronomy, the emergence of these literary spaces allows Vallartans to access a wider range of knowledge and culture, strengthening the region's cultural and social identity.

It would be fantastic to say that we’re at the level of a world-class city in promoting art and culture as a driver for tourism. Fortunately, we still have plenty of mountains, stunning beaches, magical trails, spectacular sunsets, and a fairy-tale sea, with whale season soon approaching, a yearly visit from our ocean guests. Thanks to these wonders, we are one of the most important tourist destinations in the country and the world. To preserve this title forever, it is essential to lovingly teach culture and art, and of course, there is no better path than passionate reading.

Today’s bookstores not only sell books but also promote activities such as author presentations, writing and reading workshops, and even literary circles, which enrich the community. This transformation builds a bridge between generations, where young people, adults, and visitors can enjoy a common space that connects them and allows them to express themselves through literature.

We have never been closer to having a city filled with culture and artistic movements that reflect the heart of Vallartans: humility, kindness, camaraderie, bravery, and a profound love for nature. Let us read and encourage a love for reading.

Celebrating Bookstore Day in Puerto Vallarta could be a wonderful opportunity to emphasize a love of reading and support these cultural spaces that have become so essential to the city. Here are some ideas:

Literary Routes: Organize a tour of Puerto Vallarta’s bookstores. People could visit several local bookstores on a "literary tour" with discounts, special activities, or small talks at each location.

Public Readings: Host readings of stories, poetry, or novel excerpts in iconic city locations like the Malecón, Parque Hidalgo, or Río Cuale. This could attract locals and tourists interested in learning more about Mexican literature and authors.

Book Exchange Fair: Set up a space in a public plaza or one of the participating bookstores where people can exchange books. This promotes reading, recycling, and the circulation of works that can reach new hands.

Talks and Workshops with Authors: Invite local or regional authors to give talks, creative writing workshops, or book presentations in bookstores. Besides being an incentive for those who enjoy writing, this would give visibility to local authors and artists.

Children’s Reading Marathon: Organize activities for children, such as storytelling and creative writing workshops. These could take place in bookstores, libraries, or cultural centers, encouraging reading from a young age.

Special Offers and Discounts: Bookstores could offer discounts or promotions on books during the day, with book raffles or special gifts. This would attract new readers and thank frequent customers.

Art and Literature Exhibitions: Create exhibitions in bookstores or spaces like art galleries with visual works inspired by classic books or authors. A collaboration between art and literature can make the celebration even more special and attractive.

Themed Reading Circle: Organize a special book club for the day, where participants can discuss an author or work related to Puerto Vallarta or Mexico. An "open mic" could also be held for attendees to share their own writings or reflections.

Concerts and Artistic Events: Include live music, dance, or performances inspired by literature, transforming bookstores into cultural meeting spaces for the whole community.

Exhibit of Rare and Antique Books: Invite local collectors to display antique or rare editions, showcasing the evolution of literature over the years.

Celebrating Bookstore Day this way would help Vallartans and visitors recognize the importance of these spaces. It’s a great opportunity to strengthen the city’s connection to literature and reaffirm the significance of reading in daily life.