pmrnFormerly a sacred meeting place for ethnic, exclusive Punta Mita is destined to be the leading luxury enclave in Mexico. Turning The Cross Huanacaxtle (fishing village with a pier and beautiful beaches) and the beach Destiladeras, is not very visible entrance to the development of Punta Mita, which is a rugged terrain that just sits in the sea at the northern tip of Bay. Punta Mita spans the Pacific Ocean and Banderas Bay, with beautiful coves and beaches along the Pacific (unfortunately now closed to the public). For now, Punta Mita is the exclusive home of the development of the same name; condominiums, resorts and golf courses are springing up along one of the most beautiful coastal regions of Mexico.

Access to the development is restricted to golfers, with departure time, in one of two courses designed by Jack Nicklaus for guests of the Four Seasons Punta Mita. The Four Seasons Golf Course and Punta Mita resort were recently recognized by the Mexican government with the Tourist Environmental Quality Award, which recognizes companies that fully comply with the environmental laws of Mexico meet to promote ecologically sustainable development.

The St. Regis Punta Mita opened in 2008. 120 guestrooms and suites are exquisitely decorated with captivating sea or garden views, offer a touch of rustic province combined with Mexican art and furniture designed by hand. Isolated on nine acres of greenery in a quiet isthmus with spectacular views of the Pacific Ocean, the St. Regis Punta Mita Resort offers all the luxuries of a private, intimate hideaway.

Passing the entrance to the development of Punta Mita, you will reach the village of the same name, which survives through its fleet of fishing pangas leave Banderas Bay. A condominium development on a hill is in sight of the port covered with beautiful beaches that stretch south. Several restaurants next to the beach and covered by palm trees cover the main creek (including the splendid Hotel Five) and weekends are an influx of Mexican tourists.

Riviera Nayarit: and your surfboard?

One of the most popular surfing events on the Riviera Nayarit in Sayulita takes place during the month of March, where surfers from around the world arrive to the Pacific coast in search of the best waves. For those wishing to venture into the surf during the holidays, there are several places that teach master the waves on short or long and standing tables. In parallel extreme for experienced surfers is organized.

Some of the famous spots for surfing in the Riviera Nayarit are The Cove & The Lighthouse and the Anclote in Punta Mita; La Lancha and Punta Burros south of Anclote; Sayulita, north of El Anclote; The Veneros (or Dinosaur), The Pools, Beaches, among others. In San Francisco, the waves can be strong, so caution is advised when practicing water sports. Other places where you can use your table are La Caleta, which can be reached by boat from Chacala; Matanchén Bay, famous for its long and moderate waves; Rocks, north of the bay; and Lolas, north of San Blas.

Seated around an arc of golden sand with a gentle surf break, Sayulita radiates the simple pleasures of the Mexican coast. Here are two small bays, divided by a rocky outcrop with good conditions for surfing. The houses on the hill dominating the skyline. Surfers, beach, Huichol Indians and a growing number of Americans living and relax under the shade of palm trees. Water lovers can swim in the sea, surfing (one of the best places in Mexico) and return to enjoy the outdoor restaurants, strolling in the square to the sea and explore a growing number of shops and bars; you can even sign up for a surf lesson, right then! Here is limited to hosting some guest houses and rent private homes.

about-mismaloya-puerto-vallarta-rocks-bayMismaloya comes from Nahuatl: [michmaloyan] "place where they grab fish with their hands" and is a small village, located on the coast of the Bahía de Banderas in the Mexican state of Jalisco [Xalixco] "on the surface of the sand". Mismaloya lies on Highway 200, south of Puerto Vallarta.

Film location
Mismaloya is most famous as the site where the 1963 film The Night of the Iguana was filmed. The set and crew quarters rise up the hill on the south side of the Mismaloya cove. Sadly, the set is only ruins now, and the once-famous John Huston Cafe is an empty shell on top of the hill. Huston once wrote that he was the only person who cared for the place. The movie made Puerto Vallarta famous, but the set has been forgotten. On the other side of Highway 200 from Playa Mismaloya is El Eden, a jungle setting where parts of the movie Predator were filmed.

Tourism
The beach at Playa Mismaloya is located in a lovely cove, with a full view of Los Arcos sea rocks - a great place to snorkel and scuba dive. There are boats which tourists can hire, and the beach is home to several restaurants and trinket peddlers, as well as the Hotel Barceló, a beautiful Zoo and La Jolla De Mismaloya Condominiums, also you can reach Vallarta Botanical Gardens by 15 minutes bus ride.

wedJust let me set the scene: toes in the sand, hand-in-hand with your beloved, and 30 of your nearest and dearest to bear witness. It’s exactly what happened when these two New Yorkers escaped the winter cold for a destination adventure at the Hyatt Ziva Puerto Vallarta. Of course, they brought the amazing Megan W Photography along to document the day, and you can consider the full gallery your own virtual vacay. Enjoy!

This styled shoot was equally inspired by the historic Dillingham Ranch and its noble Hawaiian heritage and the idea that the incomparable Carmen and Ingo were coming to Hawaii from Germany and wanted to do a shoot with me!

Dillingham Ranch is one of the most breathtaking estates in Hawaii, with a rich history and expansive grounds it truly is a one-of-a-kind venue. Established in 1897 – the ranch has an innate air of nobility as it was built by Hawaii’s first railroad tycoon and has hosted multiple royal families while on vacation in Hawaii.

To honor this grand tropical estate, I approached Event Planner & Designer, Morgan Childs of Moana Events to assist me in styling a timeless royal bride. With this in mind, Morgan designed a cathedral length veil fit for a reining princess created entirely out of white dendrobium orchid flowers. This provided an aristocratic compliment to the stately ceremony aisle lined with royal palm trees, while a bouquet of king protea flowers tied with a gray satin ribbon and trailing strands of purple crown flowers completed the imperial vision.

I picked out a blush, lace Carolina Herrera bridal gown provided by Nearly NewlyWed to be the perfect feminine counterpoint to our grand design. Morgan choose a simple, yet sophisticated look for the high bun & makeup of our model Meaghan (who is actually Morgan’s lead wedding coordinator! ). The makeup and hair was flawlessly executed in no time by Sarah Obringer who transformed our model into a vision of universal beauty.

In addition to shooting on the lawn of this estate, we wanted to shoot inside the historic residence built in 1917 which still boasts the original high windows, hard wood floors, and huge fireplace created entirely out of lava rocks. Morgan and I styled a second look for our model inside the home with antique props and a blush cathedral length veil worn backwards for an old-fashioned formalness.

The rambling grounds of the estate include a working ranch with horses, whom Meaghan couldn’t resist stopping by and petting while we were shooting under the hundred year old trees. Of course being in Hawaii Carmen and Ingo couldn’t resist the draw of the ocean just across the road and at the perfect “magic hour” we made our way down to the water for some final shots.

[readon1 url="http://www.stylemepretty.com/"]Source:www.stylemepretty.com[/readon1]

 Photography
Megan W Photography

COMUNICADO-576-642x336Actress Circee Rangel taught improvisation techniques within the framework of the XVII Meeting of  Teatro del Interior

Puerto Vallarta, Jalisco. - In the framework of the XVII Meeting of Theatre Interior to be held for the first time in Puerto Vallarta, the Vallarta Institute of Culture invites people with some acting training to participate in the workshop "Impro" taught by actress Circee Rangel, to be held at the Cuale Cultural Center Sunday 25 to Wednesday 28 of May, from 10am to 2pm. During the workshop, specific exercises will be carried out for the development of strategies for action and as the student progresses, they will be including them all in the process of improvisation

Circee Rangel is a graduate of the University of Guadalajara, in the Bachelor of Performing Arts with a major in Theatrical Expression. In 2002, he created her own cabaret company  "The Non Clavation Co."

"El improvisador" is a audacious who throws him self from an aircraft unprotected and weaves during the parachute fall, therefore improvisation is so attractive because it is dizzying" said Rangel Circee

She has been a fellow of the National Fund for Culture and the Arts (FONCA) in the category of interpreters. Working on research methodology for expression and collective participation in children. She has written, directed and acted in the whole republic. Coordinated and participated in the Diploma of Stage Management funded by the University of Guadalajara and the Ministry of Culture

Improvisation workshop is free. Admission requirements are availability, punctuality, attendance, work clothes; and although no previous experience is required in improvisation, if required in performance.

For more information, interested parties may call 223 0095 and 113 0107 where they will be cared for by staff Vallarta Institute of Culture, or via email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Hotel-occupancy-major-increaseTourism Office reporting an 8% increase the first 4 months of 2014 with a 72% hotel occupancy rate.

Mexico’s Ministry of Tourism has reported that Puerto Vallarta had average hotel room occupancy of 8,612 rooms from January to April, 2014, 10% more when compared to the same period in 2013. This represents an 8% increase in overall hotel occupancy for the destination which had the biggest increase in hotel occupancy of Mexican beach destination so far this year. Puerto Vallarta’s International Airport (PVR) received 126,000 international passengers from January to April, 2014.

Summer hotel occupancy from US and Canada travelers is also expected to get a boost this year. Kayack.com, reported a 59% increase on flight and hotel searches to the destination for this Memorial Day; Fly.com also reported that the destination was placing in the top 10 destinations most searched for summer travel.

Puerto Vallarta is increasingly becoming more accessible for travelers as improvements continue to be made to the destination’s access points and infrastructure. The destination has heavily invested in renovations to sea ports as well as the addition of new flight frequencies and routes.

Puerto Vallarta's natural beauty, exquisite gastronomy, superb service and people’s warmth are highlighted on the national campaign “Puerto Vallarta, Mexico’s most authentic port” through niche media and digital platforms. Puerto Vallarta’s prime location, nestled between the Bay of Banderas, one of the world’s largest bays, and the lush Sierra Madre Mountains, offers a magical and unique Mexican setting where travelers can experience the destination’s world class infrastructure, attractions and services.

Mexico’s Ministry of Tourism has reported that Puerto Vallarta had average hotel room occupancy of 8,612 rooms from January to April, 2014, 10% more when compared to the same period in 2013. This represents an 8% increase in overall hotel occupancy for the destination which had the biggest increase in hotel occupancy of Mexican beach destination so far this year. Puerto Vallarta’s International Airport (PVR) received 126,000 international passengers from January to April, 2014.

Summer hotel occupancy from US and Canada travelers is also expected to get a boost this year. Kayack.com, reported a 59% increase on flight and hotel searches to the destination for this Memorial Day; Fly.com also reported that the destination was placing in the top 10 destinations most searched for summer travel.

Puerto Vallarta is increasingly becoming more accessible for travelers as improvements continue to be made to the destination’s access points and infrastructure. The destination has heavily invested in renovations to sea ports as well as the addition of new flight frequencies and routes.

Puerto Vallarta's natural beauty, exquisite gastronomy, superb service and people’s warmth are highlighted on the national campaign “Puerto Vallarta, Mexico’s most authentic port” through niche media and digital platforms. Puerto Vallarta’s prime location, nestled between the Bay of Banderas, one of the world’s largest bays, and the lush Sierra Madre Mountains, offers a magical and unique Mexican setting where travelers can experience the destination’s world class infrastructure, attractions and services.

wm22Thank you to everyone who has supported the Banderas Bay Women's Shelter with your time, finances and prayers. We remain optimistic that the shelter will be completed near the end of this year. Unfortunately, funds right now are very tight and there are a lot of expenses (doors, windows, stucco, paint, flooring, etc.) and unless we receive a good infusion of funds before the end of this month we will have to lay off two of our four workers.

On December 28, 2013 I sent out a list of the materials needed to complete the shelter. The cost of these materials totaled approximately $61,000. I pledged to match every dollar donated with a 50 cent donation until we reached our $61,000 goal.

So far we have received $10,900 in donations. Thank you everyone! I have gone ahead and donated all of my $20,000 matching funds in order to keep construction going. We still need $30,000 to be able to complete construction.

The possibility exists that we will receive some funds in September and then again in October, but there are no guarantees. If you have been considering donating, please do so now. If you have donated in the past, please consider donating again. If you haven't yet shared what we are doing with you contacts, please do so now. Together as a community we can build this shelter. This shelter cannot be completed without your help. Check out our face book page at "Banderas Bay Shelter" and our website http://www.compassionforthefamilymx.org/

rainA rainbow is an optical and meteorological phenomenon that is caused by both reflection and refraction of light in water droplets resulting in a spectrum of light appearing in the sky. It takes the form of a multicoloured arc. Rainbows caused by sunlight always appear in the section of sky directly opposite the sun.

Rainbows can be full circles, however, the average observer sees only an arc, formed by illuminated droplets above the ground.

In a "primary rainbow," the arc shows red on the outer part and violet on the inner side. This rainbow is caused by light being refracted (bent) when entering a droplet of water, then reflected inside on the back of the droplet and refracted again when leaving it.

In a double rainbow, a second arc is seen outside the primary arc, and has the order of its colours reversed, red facing toward the other one, in both rainbows. This second rainbow is caused by light reflecting twice inside water droplets.

Overview

The rainbow is not located at a specific distance, but comes from an optical illusion caused by any water droplets viewed from a certain angle relative to a light source. Thus, a rainbow is not an object and cannot be physically approached. Indeed, it is impossible for an observer to see a rainbow from water droplets at any angle other than the customary one of 42 degrees from the direction opposite the light source. Even if an observer sees another observer who seems "under" or "at the end of" a rainbow, the second observer will see a different rainbow—farther off—at the same angle as seen by the first observer.

A rainbow spans a continuous spectrum of colours. Any distinct bands perceived are an artefact of human colour vision, and no banding of any type is seen in a black-and-white photo of a rainbow, only a smooth gradation of intensity to a maximum, then fading towards the other side. For colours seen by the human eye, the most commonly cited and remembered sequence is Newton's sevenfold red, orange, yellow, green, blue, indigo and violet.

Rainbows can be caused by many forms of airborne water. These include not only rain, but also mist, spray, and airborne dew.

Visibility

Rainbows can be observed whenever there are water drops in the air and sunlight shining from behind at a low altitude angle. The most spectacular rainbow displays happen when half the sky is still dark with raining clouds and the observer is at a spot with clear sky in the direction of the sun. The result is a luminous rainbow that contrasts with the darkened background.

The rainbow effect is also commonly seen near waterfalls or fountains. In addition, the effect can be artificially created by dispersing water droplets into the air during a sunny day. Rarely, a moonbow, lunar rainbow or nighttime rainbow, can be seen on strongly moonlit nights. As human visual perception for colour is poor in low light, moonbows are often perceived to be white. It is difficult to photograph the complete semicircle of a rainbow in one frame, as this would require an angle of view of 84°. For a 35 mm camera, a lens with a focal length of 19 mm or less wide-angle lens would be required. Now that powerful software for stitching several images into a panorama is available, images of the entire arc and even secondary arcs can be created fairly easily from a series of overlapping frames. From an aeroplane, one has the opportunity to see the whole circle of the rainbow, with the plane's shadow in the centre. This phenomenon can be confused with the glory, but a glory is usually much smaller, covering only 5–20°.

At good visibility conditions (for example, a dark cloud behind the rainbow), the second arc can be seen, with inverse order of colours. At the background of the blue sky, the second arc is barely visible.

As is evident by the photos on this page, the sky inside of a primary rainbow is brighter than the sky outside of the bow. This is because each raindrop is a sphere and it scatters light in a many-layered stack of coloured discs over an entire circular disc in the sky, but only the edge of the disc, which is coloured, is what is called a rainbow. Alistair Fraser, coauthor of The Rainbow Bridge: Rainbows in Art, Myth, and Science, explains: "Each color has a slightly different-sized disc and since they overlap except for the edge, the overlapping colors give white, which brightens the sky on the inside of the circle. On the edge, however, the different-sized colored discs don't overlap and display their respective colors — a rainbow arc."

Light of primary rainbow arc is 96% polarised tangential to the arch. Light of second arc is 90% polarised.
Number of colours in spectrum or rainbow

A spectrum obtained using a glass prism and a point source is a continuum of wavelengths without bands. The number of colours that the human eye is able to distinguish in a spectrum is in the order of 100. Accordingly, the Munsell colour system (a 20th-century system for numerically describing colours, based on equal steps for human visual perception) distinguishes 100 hues. The apparent discreteness of main colours is an artefact of human perception and the exact number of main colours is a somewhat arbitrary choice.

 Newton originally (1672) divided the spectrum into five main colours; red, yellow, green, blue and violet. Later he included orange and indigo, giving seven main colours by analogy to the number of notes in a musical scale. Newton chose to arbitrarily divide the visible spectrum into seven colours out of a belief, derived from the beliefs of the ancient Greek sophists, who thought there was a connection between the colours, the musical notes, the known objects in the Solar System, and the days of the week. According to Isaac Asimov, "It is customary to list indigo as a color lying between blue and violet, but it has never seemed to me that indigo is worth the dignity of being considered a separate color. To my eyes it seems merely deep blue." Others suggest that Newton in fact called "indigo" the color now called "blue", and "blue" the color now called "cyan"

The colour pattern of a rainbow is different from a spectrum, and the colours are less saturated. There is spectral smearing in a rainbow owing to the fact that for any particular wavelength, there is a distribution of exit angles, rather than a single unvarying angle. In addition, a rainbow is a blurred version of the bow obtained from a point source, because the disk diameter of the sun (0.5°) cannot be neglected compared to the width of a rainbow (2°). The number of colour bands of a rainbow may therefore be different from the number of bands in a spectrum, especially if the droplets are either large or small. Therefore, the number of colours of a rainbow is variable. If, however, the word rainbow is used inaccurately to mean spectrum, it is the number of main colours in the spectrum.

Explanation

The light is first refracted entering the surface of the raindrop, reflected off the back of the drop, and again refracted as it leaves the drop. The overall effect is that the incoming light is reflected back over a wide range of angles, with the most intense light at an angle of 42°. The angle is independent of the size of the drop, but does depend on its refractive index. Seawater has a higher refractive index than rain water, so the radius of a "rainbow" in sea spray is smaller than a true rainbow. This is visible to the naked eye by a misalignment of these bows.

The amount by which light is refracted depends upon its wavelength, and hence its colour. This effect is called dispersion. Blue light (shorter wavelength) is refracted at a greater angle than red light, but due to the reflection of light rays from the back of the droplet, the blue light emerges from the droplet at a smaller angle to the original incident white light ray than the red light. Due to this angle, blue is seen on the inside of the arc of the primary rainbow, and red on the outside.

The light at the back of the raindrop does not undergo total internal reflection, and some light does emerge from the back. However, light coming out the back of the raindrop does not create a rainbow between the observer and the sun because spectra emitted from the back of the raindrop do not have a maximum of intensity, as the other visible rainbows do, and thus the colours blend together rather than forming a rainbow.

A rainbow does not actually exist at a particular location in the sky. Its apparent position depends on the observer's location and the position of the sun. All raindrops refract and reflect the sunlight in the same way, but only the light from some raindrops reaches the observer's eye. This light is what constitutes the rainbow for that observer. The bow is centred on the shadow of the observer's head, or more exactly at the antisolar point (which is below the horizon during the daytime), and forms a circle at an angle of 40–42° to the line between the observer's head and its shadow. As a result, if the sun is higher than 42°, then the rainbow is below the horizon and usually cannot be seen as there are not usually sufficient raindrops between the horizon (that is: eye height) and the ground, to contribute. Exceptions occur when the observer is high above the ground, for example in an aeroplane (see above). Alternatively, you might see the full circle in a fountain or waterfall spray if you have the right vantage point.

Variations
Multiple rainbows
"Double rainbow" redirects here. For other uses, see Double Rainbow.

Secondary rainbows are caused by a double reflection of sunlight inside the raindrops, and appear at an angle of 50–53°. As a result of the second reflection, the colours of a secondary rainbow are inverted compared to the primary bow, with blue on the outside and red on the inside. The secondary rainbow is fainter than the primary because more light escapes from two reflections compared to one and because the rainbow itself is spread over a greater area of the sky. The dark area of unlit sky lying between the primary and secondary bows is called Alexander's band, after Alexander of Aphrodisias who first described it.

Twinned rainbow

Unlike a double rainbow that consists of two separate and concentric rainbow arcs, the very rare twinned rainbow appears as two rainbow arcs that split from a single base. The colours in the second bow, rather than reversing as in a double rainbow, appear in the same order as the primary rainbow. It is sometimes even observed in combination with a double rainbow. The cause of a twinned rainbow is the combination of different sizes of water drops falling from the sky. Due to air resistance, raindrops flatten as they fall, and flattening is more prominent in larger water drops. When two rain showers with different-sized raindrops combine, they each produce slightly different rainbows which may combine and form a twinned rainbow.

Until recently, scientists could make only an educated guess as to why a twinned rainbow does appear, even though extremely rarely. It was thought that most probably non-spherical raindrops produced one or both bows, with surface tension forces keeping small raindrops spherical, while large drops were flattened by air resistance; or that they might even oscillate between flattened and elongated spheroids. However, in 2012 a new technique was used to simulate rainbows, enabling the accurate simulation of non-spherical particles. Besides twinned rainbows, this technique can also be used to simulate many different rainbow phenomena including double rainbows and supernumerary bows.

Tertiary and quaternary rainbows

In addition to the primary and secondary rainbows that can be seen in a direction opposite to the sun, it is also possible (but very rare) to see two faint rainbows in the direction of the sun. These are the tertiary and quaternary rainbows, formed by light that has reflected three or four times within the rain drops, at about 40° from the sun (for tertiary rainbows) and 45° (quaternary). It is difficult to see these types of rainbows with the naked eye because of the sun's glare, but they have been photographed; definitive observations of these phenomena were not published until 2011.

These higher-order rainbows around the sun should not be confused with ice halos, which are very common around the world and visible much more often than rainbows (of any order), yet are unrelated to rainbows.
Higher-order rainbows

Higher-order rainbows were described by Felix Billet (1808–1882) who depicted angular positions up to the 19th-order rainbow, a pattern he called a "rose of rainbows". In the laboratory, it is possible to observe higher-order rainbows by using extremely bright and well collimated light produced by lasers. Up to the 200th-order rainbow was reported by Ng et al. in 1998 using a similar method but an argon ion laser beam.

Supernumerary rainbow

A supernumerary rainbow—also known as a stacker rainbow—is an infrequent phenomenon, consisting of several faint rainbows on the inner side of the primary rainbow, and very rarely also outside the secondary rainbow. Supernumerary rainbows are slightly detached and have pastel colour bands that do not fit the usual pattern.

It is not possible to explain their existence using classical geometric optics. The alternating faint rainbows are caused by interference between rays of light following slightly different paths with slightly varying lengths within the raindrops. Some rays are in phase, reinforcing each other through constructive interference, creating a bright band; others are out of phase by up to half a wavelength, cancelling each other out through destructive interference, and creating a gap. Given the different angles of refraction for rays of different colours, the patterns of interference are slightly different for rays of different colours, so each bright band is differentiated in colour, creating a miniature rainbow. Supernumerary rainbows are clearest when raindrops are small and of uniform size. The very existence of supernumerary rainbows was historically a first indication of the wave nature of light, and the first explanation was provided by Thomas Young in 1804.

Reflected rainbow, reflection rainbow

When a rainbow appears above a body of water, two complementary mirror bows may be seen below and above the horizon, originating from different light paths. Their names are slightly different.

A reflected rainbow may appear in the water surface below the horizon (see photo above). The sunlight is first deflected by the raindrops, and then reflected off the body of water, before reaching the observer. The reflected rainbow is frequently visible, at least partially, even in small puddles.

A reflection rainbow may be produced where sunlight reflects off a body of water before reaching the raindrops (see diagram and photo at the right), if the water body is large, quiet over its entire surface, and close to the rain curtain. The reflection rainbow appears above the horizon. It intersects the normal rainbow at the horizon, and its arc reaches higher in the sky, with its centre as high above the horizon as the normal rainbow's centre is below it. Due to the combination of requirements, a reflection rainbow is rarely visible.

Six (or even eight) bows may be distinguished if the reflection of the reflection bow, and the secondary bow with its reflections happen to appear simultaneously.
Full circle rainbow

A complete rainbow's shape appears as a circle, though it is by definition a cone. A full circle rainbow can be seen only from above, as from an aircraft. The height of the sun when the rainbow appears determines how much of the circle can be seen; as the sun approaches the horizon, more of the circle comes into view, whereas the higher the sun is in the sky, the smaller the arch of the rainbow becomes.

Occasionally a shower may happen at sunrise or sunset, where the shorter wavelengths like blue and green have been scattered and essentially removed from the spectrum. Further scattering may occur due to the rain, and the result can be the rare and dramatic monochrome rainbow.
Rainbows under moonlight

Spray moonbow at the Lower Yosemite Fall

Moonbows are often perceived as white and may be thought of as monochrome. The full spectrum is present, but our eyes are not normally sensitive enough to see the colours. So these are also classified (on the basis of how we see them) into seven-coloured rainbow, three-coloured rainbow and monochrome rainbow. Long exposure photographs will sometimes show the colour in this type of rainbow.

Fogbow

Fogbows form in the same way as rainbows, but they are formed by much smaller cloud and fog droplets that diffract light extensively. They are almost white with faint reds on the outside and blues inside. The colours are dim because the bow in each colour is very broad and the colours overlap. Fogbows are commonly seen over water when air in contact with the cooler water is chilled, but they can be found anywhere if the fog is thin enough for the sun to shine through and the sun is fairly bright. They are very large — almost as big as a rainbow and much broader. They sometimes appear with a glory at the bow's centre.

Circumhorizontal arc

The circumhorizontal arc is sometimes referred to by the misnomer "fire rainbow." As it originates in ice crystals, it is not a rainbow but a halo.

Rainbows on Titan

It has been suggested that rainbows might exist on Saturn's moon Titan, as it has a wet surface and humid clouds. The radius of a Titan rainbow would be about 49° instead of 42°, because the fluid in that cold environment is methane instead of water. A visitor might need infrared goggles to see the rainbow, as Titan's atmosphere is more transparent for those wavelengths.

Scientific history

The classical Greek scholar Aristotle (384–322 BC) was first to devote serious attention to the rainbow. According to Raymond L. Lee and Alistair B. Fraser, "Despite its many flaws and its appeal to Pythagorean numerology, Aristotle's qualitative explanation showed an inventiveness and relative consistency that was unmatched for centuries. After Aristotle's death, much rainbow theory consisted of reaction to his work, although not all of this was uncritical."

In the Naturales Quaestiones (ca. 65 AD), the Roman philosopher Seneca the Younger devotes a whole book to rainbows, heaping up a number of observations and hypotheses. He notices that rainbows appear always opposite to the sun, that they appear in water sprayed by a rower or even in the water spat by a launderer on dresses; he even speaks of rainbows produced by small rods (virgulae) of glass, anticipating Newton's experiences with prisms. He takes into account two theories: one, that the rainbow is produced by the sun reflecting in each water drop, the other, that it is produced by the sun reflected in a cloud shaped like a concave mirror. He favours the latter theory. He observes other phenomena related with rainbows: the mysterious "virgae" (rods) and the parhelia.

According to Hüseyin Gazi Topdemir, the Persian physicist and polymath Ibn al-Haytham (Alhazen; 965–1039), attempted to provide a scientific explanation for the rainbow phenomenon. In his Maqala fi al-Hala wa Qaws Quzah (On the Rainbow and Halo), al-Haytham "explained the formation of rainbow as an image, which forms at a concave mirror. If the rays of light coming from a farther light source reflect to any point on axis of the concave mirror, they form concentric circles in that point. When it is supposed that the sun as a farther light source, the eye of viewer as a point on the axis of mirror and a cloud as a reflecting surface, then it can be observed the concentric circles are forming on the axis." He was not able to verify this because his theory that "light from the sun is reflected by a cloud before reaching the eye" did not allow for a possible experimental verification. This explanation was later repeated by Averroes, and, though incorrect, provided the groundwork for the correct explanations later given by Kamāl al-Dīn al-Fārisī (1267–1319) and Theodoric of Freiberg (c.1250–1310).

Ibn al-Haytham's contemporary, the Persian philosopher and polymath Ibn Sīnā (Avicenna; 980–1037), provided an alternative explanation, writing "that the bow is not formed in the dark cloud but rather in the very thin mist lying between the cloud and the sun or observer. The cloud, he thought, serves simply as the background of this thin substance, much as a quicksilver lining is placed upon the rear surface of the glass in a mirror. Ibn Sīnā would change the place not only of the bow, but also of the colour formation, holding the iridescence to be merely a subjective sensation in the eye." This explanation, however, was also incorrect. Ibn Sīnā's account accepts many of Aristotle's arguments on the rainbow.

In Song Dynasty China (960–1279), a polymathic scholar-official named Shen Kuo (1031–1095) hypothesized — as a certain Sun Sikong (1015–1076) did before him — that rainbows were formed by a phenomenon of sunlight encountering droplets of rain in the air. Paul Dong writes that Shen's explanation of the rainbow as a phenomenon of atmospheric refraction "is basically in accord with modern scientific principles."

According to Nader El-Bizri, the Persian astronomer, Qutb al-Din al-Shirazi (1236–1311), gave a fairly accurate explanation for the rainbow phenomenon. This was elaborated on by his student, Kamāl al-Dīn al-Fārisī (1267–1319), who gave a more mathematically satisfactory explanation of the rainbow. He "proposed a model where the ray of light from the sun was refracted twice by a water droplet, one or more reflections occurring between the two refractions."

An experiment with a water-filled glass sphere was conducted and al-Farisi showed the additional refractions due to the glass could be ignored in his model.

As he noted in his Kitab Tanqih al-Manazir (The Revision of the Optics), al-Farisi used a large clear vessel of glass in the shape of a sphere, which was filled with water, in order to have an experimental large-scale model of a rain drop. He then placed this model within a camera obscura that has a controlled aperture for the introduction of light. He projected light unto the sphere and ultimately deduced through several trials and detailed observations of reflections and refractions of light that the colours of the rainbow are phenomena of the decomposition of light. His research had resonances with the studies of his contemporary Theodoric of Freiberg (without any contacts between them; even though they both relied on Aristotle's and Ibn al-Haytham's legacy), and later with the experiments of Descartes and Newton in dioptrics (for instance, Newton conducted a similar experiment at Trinity College, though using a prism rather than a sphere).

In Europe, Ibn al-Haytham's Book of Optics was translated into Latin and studied by Robert Grosseteste. His work on light was continued by Roger Bacon, who wrote in his Opus Majus of 1268 about experiments with light shining through crystals and water droplets showing the colours of the rainbow.

In addition, Bacon was the first to calculate the angular size of the rainbow. He stated that the rainbow summit can not appear higher than 42° above the horizon. Theodoric of Freiberg is known to have given an accurate theoretical explanation of both the primary and secondary rainbows in 1307. He explained the primary rainbow, noting that "when sunlight falls on individual drops of moisture, the rays undergo two refractions (upon ingress and egress) and one reflection (at the back of the drop) before transmission into the eye of the observer."He explained the secondary rainbow through a similar analysis involving two refractions and two reflections.

Descartes' 1637 treatise, Discourse on Method, further advanced this explanation. Knowing that the size of raindrops did not appear to affect the observed rainbow, he experimented with passing rays of light through a large glass sphere filled with water. By measuring the angles that the rays emerged, he concluded that the primary bow was caused by a single internal reflection inside the raindrop and that a secondary bow could be caused by two internal reflections. He supported this conclusion with a derivation of the law of refraction (subsequently to, but independently of, Snell) and correctly calculated the angles for both bows. His explanation of the colours, however, was based on a mechanical version of the traditional theory that colours were produced by a modification of white light.

Isaac Newton demonstrated that white light was composed of the light of all the colours of the rainbow, which a glass prism could separate into the full spectrum of colours, rejecting the theory that the colours were produced by a modification of white light. He also showed that red light is refracted less than blue light, which led to the first scientific explanation of the major features of the rainbow. Newton's corpuscular theory of light was unable to explain supernumerary rainbows, and a satisfactory explanation was not found until Thomas Young realised that light behaves as a wave under certain conditions, and can interfere with itself.

Young's work was refined in the 1820s by George Biddell Airy, who explained the dependence of the strength of the colours of the rainbow on the size of the water droplets. Modern physical descriptions of the rainbow are based on Mie scattering, work published by Gustav Mie in 1908. Advances in computational methods and optical theory continue to lead to a fuller understanding of rainbows. For example, Nussenzveig provides a modern overview.

Culture

In the book of Genesis, a rainbow is the sign of God's covenant to never again destroy all life on earth with a global flood.

Rainbows form a significant part of human culture. They occur frequently in mythology, and have been used in the arts. One of the earliest literary occurrences of a rainbow is in Genesis 9, as part of the flood story of Noah, where it is a sign of God's covenant to never destroy all life on earth with a global flood again. Rainbow flags have been used as a symbol of hope or social change for centuries, featuring as a symbol of the Cooperative movement in the German Peasants' War in the 16th century, as a symbol of peace in Italy, and as a symbol of gay pride and LGBT social movements since the 1970s. In 1994, Archbishop Desmond Tutu and President Nelson Mandela described newly democratic post-apartheid South Africa as the rainbow nation.

Rainbows

[readon1 url="http://en.wikipedia.org/wiki/Rainbow"]Source:en.wikipedia.org[/readon1]

ladolcevidaResearch and assess Puerto Vallarta as a location for living, working or retirement in Mexico.

Living in Puerto Vallarta

Puerto Vallarta is a resort town on Mexico's Pacific coast that has been popular with leisure travelers and expatriate residents for decades. The location has also earned some notoriety due to its backdrop being employed for the filming of some major motion pictures; the most famous, perhaps because it 'put Puerto Vallarta on the map', is Night of the Iguana

The town is known to most people as simply "Vallarta", and is oftentimes referred to by foreigners as "PV".

Rich expatriates and celebrities have been choosing this resort town for their home for many decades now; although of late there has also been a significant influx of baby boomers to Vallarta, as well as a contingency of younger expats moving here to set up homes and businesses.

Puerto Vallarta is an accessible city -- by air, by road and by sea -- and this accessibility, especially the advents of new road construction and direct flights from key cities in the U.S.A, has played an important part in the growth story of this city over the course of the last ten years.

Transport connections may get people here, but it's the town itself that keeps them coming back -- or, as is more often the case, coming back for good.

The region's sea-side climate, with winter temperatures (Dec-Mar) averaging in the mid 60's F, spring temperatures (Apr-Jun) rising to averages in the late 70's F, and summer temperatures (July-Sep) reaching as high as the mid 90's F, Puerto Vallarta offers an attractive year-long climate for living and retirement. The months of July, August and September bring the hottest temperatures and highest levels of humidity; those who love this climate stay all summer; those who don't leave for the hottest months (July, August) and return in late September when the temperatures and humidity ease.

With its unique blend of colonial charms, attractive climate, ocean living and Mexican authenticity, Vallarta epitomizes what so many foreigners come looking for in Mexico.
Affordable and Modern

Puerto Vallarta, like so many other Mexican towns and cities -- even those on the coast -- is affordable to buy into and affordable to live in. The stellar population growth in the region has also been attracting some major commercial investors to the region; and so modern, avant-garde amenities, like super-centers selling imported U.S. goods, modern shopping centers, cinemas, good restaurants and modern healthcare centers and clinics are just some of the modern amenities being enjoyed by residents in the Vallarta area. For people who want a real taste of Mexico and also want some U.S.-style commercial comforts to support their lifestyle, Puerto Vallarta is an option.

Vibrant Economy

It's estimated that over fifty per cent of people in Vallarta are employed -- directly or indirectly -- by the tourism industry. Notwithstanding this, the city of Vallarta and Jalisco, the state it resides in, has other sources of prosperity which are flourishing more and more each year. The fertile lands in this region are ideal for certain types of agriculture, especially citrus, banana, mango and avocado. Fishing operations from the Bay of Banderas provide a livelihood to many. Specialized 'light manufacturing' cottage industries are springing up around here (for example, boat building) and the state of Jalisco (and especially Vallarta) are emerging as key 'e-commerce' centers in Mexico as people developing the 'dot com' and other knowledge industries move here and set up their businesses servicing local and international markets. Construction and home sales have been significant sources of income over the last decade, although these industries have abated with the world-wide downturn in real estate prices.

Puerto Vallarta and Environs

The 'old town' of Puerto Vallarta still exudes "old world" feel and characteristics with its narrow streets, cobbled stone lanes, red-tiled pitched roofs and authentic local neighborhoods.

Further out of town -- north and south, larger houses as well as luxury condominiums have began to dot the landscape.

Nuevo Vallarta (New Vallarta), an area some ten minutes drive north of the city's international airport is one the places that has attracted enormous interest from foreign buyers with its gorgeous marina, relative proximity to the city center of Vallarta, proximity to modern shopping and services, and still right on the sea front.

Further north is the town of Punta de Mita -- an exclusive area in the region. The Four Seasons Hotel has one of it's two Mexican properties situated here and the area surrounding it is beginning to develop at a fast pace. Luxury living -- secluded and exclusive -- but close to Vallarta, is on offer in Punta de Mita.

Cost of Living in Puerto Vallarta

The cost of living in Mexico is typically lower in Mexico than it is the USA, Canada and Western Europe, although precise costs depend upon where you live and your lifestyle choices.
Cost of Living Report

To learn more about the cost of living in Mexico, connect to the Mexico Cost of Living page on Mexperience.

Regional and geographical cost variations do exist, and this part of the guide shows you how some goods and services at Puerto Vallarta vary from the average.

Information about the real estate market in Puerto Vallarta.

Prices of realty soared in Puerto Vallarta between the mid 1990's and 2007, making some areas almost unaffordable to people on a modest budget. The high prices in the central areas in and around Vallarta gave rise to expansion of the areas further south and north, where land and constructed property prices are lower. As the world-wide realty market experiences a price correction, market conditions have caused price rises to stall, which is now creating an investment opportunity for people who want to make a long term commitment to the area whether inside Vallarta or one of the emerging areas within a forty minute drive of the city center.
Real Estate Market in Puerto Vallarta

Real Estate, like the growth in population, has boomed in Puerto Vallarta over the last fifteen years. Vallarta continues to be one of the fastest growing cities in Mexico, and it's not just foreigners buying: many Mexicans, especially those who are looking for beach side property or those leaving Mexico City, are spying Vallarta and making investments here.

As demand grew, prices rose across Vallarta and environs. Prime properties, especially those in desirable areas of the city center and some of the fine developments situated north and south of the town can still command a good price; however there is plenty of land and space around Vallarta and if your geographic preferences are flexible, you will be able to find some bargains, too.

Most real estate is sold through local realty agents who know the area and the surrounding region, as well as directly through the developers marketing major realty projects, often on prime beachfront locations or on fine golf courses.

Real estate types range from beachfront homes, lots, and condos. Residences (mostly re-sales) are available in the town center of Puerto Vallarta as well as out-of-town, where investors are buying homes offering semi-rural surroundings and ocean and/or mountain views

Rentals Market in Puerto Vallarta

Most rental properties in Puerto Vallarta are offered through local realty agents or by individual property owners listing properties on the Internet or local newspapers and magazines as well as signs posted at restaurants, cafes and bars near the vicinity where the rentals are situated.

Healthcare in Puerto Vallarta

In addition to Mexico's state sponsored healthcare provided via the country's national health service IMSS, good quality healthcare services offered through private clinics with US -standard healthcare services exist in Puerto Vallarta. The privately-run out patient clinics available locally are ideal for day-to-day ailments, sprains, broken bones and other health matters which would normally be diagnosed and treated by a General Practitioner of medicine.

See Also:

Health and Healthcare in Mexico - Travel Health in Mexico

Local Climate in Puerto Vallarta

Puerto Vallarta enjoys a yearly average temperature of 86F/27C. Winter months can be cooler and drop to 62F/16C at night; summer months may reach highs of 90F/30C, with drenching humidity in July and August especially.

62F/16C (Nocturnal, Winter), 90F/30C (Daytime, Summer). Year-Round Average 86F/27C.
Winter Climate:

January through March are the coolest months. Temperatures can range from 62F/16C to 81F/25C in the day.
Spring Climate:

April through June - springtime - are warmer months in Puerto Vallarta with temperatures ranging from 65F/17C overnight to 88F/29C in the daytime.
Summer Climate:

July through September are the hottest months, with temperature ranging from 75F/21C overnight, to 95F/32C in the daytime. Temperatures and humidity reach their peak in mid-July and August; this is a time when many local residents leave the area to go traveling and retirees leave to visit families back home; returning in late September as temperatures in Puerto Vallarta begin to moderate.
Autumn Climate:

October thru December usually offer the best climate in Puerto Vallarta. Temperatures moderate again starting late September, the drenching humidity disappears and the warm, comfortable climate that is loved by all who live in Vallarta, returns. Temperatures range from 73F/22C overnight to 87F/27C in the daytime.

Rainy Season:

Puerto Vallarta's rainy season runs from May to October. Torrential afternoon rains may be experienced several days a week and, in the peak temperature months of July, August and September tropical storms may feature, too.
Hurricanes:

Hurricanes can affect Puerto Vallarta, although the enormous Bay of Banderas is said to "protect" the area from most of the Pacific hurricanes that pass by the region.
Sea Temperature in Puerto Vallarta

During the peak summer months of July and August, sea temperatures may reach as high as 80F/23C; in other months, the sea temperature will average around 65F/18C.

See Also:

Weather and Climates in Mexico

Getting Around

Transportation Choice in Mexico

Banks in Mexico

Practical Information (Travel Guide)

How to insure your foreign-plated car in Mexico

Latest Safety Updates
Key Attractions

Pictures of Puerto Vallarta
Mexico Maps

kiwiiWhile most people are familiar with kiwifruit, it may come as a surprise to find out that many have never experienced its delicious simplicity. Kiwifruit also looks as good as it tastes, and brings a bright green accent to every dish as a primary ingredient, savory accompaniment, or mouth-watering garnish.

Common green kiwifruit are about the size of a large egg, and have a thin fuzzy skin on the outside. When sliced open, a rich, bright green flesh is revealed, speckled with an array of tiny black seeds. Green kiwifruit have a tangy-sweet flavor, accentuated perfectly by the delicate crispness of the seeds. Kiwifruit are juicy and the flavor is refreshing, hinting at a delicate mix of strawberry, citrus, and melon.

SunGold kiwifruit have a unique look that is all their own. These kiwifruit have a smooth skin and a hard pointed crown at one end. The flesh of a SunGold kiwifruit is a bright sunny yellow, and the edible seeds range in color from brown to red. SunGold kiwifruit tastes of the tropics, sweet and mellow, a delightful mix of mango and melon flavors.

SunGold kiwifruit are smooth like a SunGold kiwifruit but have the shape of a green kiwifruit. The flesh of a SunGold kiwifruit is a light yellow color and tastes of the tropics, mellow and juicy.

Many people wonder how to select a ripe kiwifruit at their local grocer. Ripe kiwifruit should be soft to the touch, similar to a ripe peach or avocado, but definitely not mushy. (For more information on selecting and storing kiwifruit, see below).

There are a number of ways to prepare fresh kiwifruit. Some people prefer to peel their kiwifruit with a paring knife before slicing it into separate pieces. When taking this approach your kiwifruit can then be carefully cut into various geometric shapes to bring flair and creativity to your food preparation.

For those who are eager to enjoy the sublime taste of a ripe kiwifruit, the whole fruit can be sliced in half and the flesh can quickly be scooped out with a spoon.

Kiwifruit’s subtle flavors make it versatile in the kitchen, as it compliments a wide array of culinary masterpieces. A simple fruit salad becomes extraordinary when kiwifruit is added to the equation, and a smoothie will become something special when added to the blender’s contents.

The unique color of kiwifruit makes it the perfect exclamation point to a variety of savory dishes. Imagine a succulent piece of wild Alaskan salmon punctuated by the emerald flesh of a sweet green kiwifruit. Indeed, the uses of kiwifruit are limited only by a chef’s imagination.

Kids love the versatile simplicity of the kiwifruit. The unique outer fuzziness of the kiwifruit stimulates their sense of touch, and the bright green and yellow colors appeal to their youthful aesthetic sensibilities. Best of all, kids love the taste of kiwifruit.

Kiwifruit affords parents the opportunity to get their kids started on a healthy lifestyle at a young age. Kiwifruit is nature’s candy, and is one your kids are certain to enjoy. Additionally, no fruit has more Vitamin C than kiwifruit!

Kiwifruit
Selecting and storing your Zespri Kiwifruit – Additional Information

Not everyone is a seasoned kiwifruit eater, so this information is designed to help you select fruit from your local produce vendor, and properly store them to retain their delicate flavors and textures.

First of all, when you are seeking the best quality kiwifruit you need to look for the Zespri Kiwifruit label. This will assure that you are getting the finest flavor and most consistent quality in your kiwifruit.

Once you’ve found our quality products you will want to choose kiwifruit that are plump and smooth skinned, free from wrinkles, bruises, or punctures.

Zespri SunGold and SunGold Kiwifruit are usually ready to eat when purchased from your produce market. Gold and SunGold kiwifruit should be soft to the touch, like either a ripe peach or avocado. When ripe, kiwifruit should be stored in your refrigerator, which is appropriate since many people love the flavor of these fruits when chilled.

Zespri Green Kiwifruit may often be a bit too firm when purchased, necessitating home ripening. To accomplish this, simply leave your green kiwifruit at room temperature until it reaches your preferred level of ripeness, usually in three to five days. The firmer your green kiwifruit, the more tart it will taste – softer will be sweeter.

If you just can’t wait to eat that delicious kiwifruit you can place the whole fruit in a paper bag with either an apple or banana and keep them on your kitchen counter. These fruits produce natural ethylene gas, which accelerates the ripening of your favorite kiwifruit. So, ripe kiwifruits should be stored away from bananas and apples.
Once ripe, you may want to move your kiwifruit to the refrigerator to prevent them from spoiling.
Zespri Kiwifruit is committed to quality growing practices to ensure your kiwifruit is of the finest quality.

Take some time when selecting your kiwifruit to ensure you are getting the best quality product your money can buy. At Zespri Kiwifruit, our growers are dedicated to bringing you the best fruit possible and we are certain that you won’t be disappointed.

Amigos-ThumbnailMany of you have already heard that a few days ago Wayland Coomb-Wright fell from a roof he was repairing at he and his wife’s restaurant, The Octopus’s Garden.

Wayland’s wife, Aruna Piroshki, has faithfully served as an officer of the Amigos de La Cruz since its beginnings and together the two of them have given years of support to the North Bay community.

Wayland is in now in Guadalajara resting comfortably after surgery on a severely injured upper spine. We have the good news that the prospects for rehab are positive, but it will be a long haul. Aruna unfortunately had to close the restaurant until further notice.

The community is joining together to hold a Benefit For Wayland to help them get through this difficult time. They are facing mounting expenses and need our help!

Please join us on Friday, May 23rd at Philo’s in La Cruz for all of this and more:

• Gourmet Dinner prepared by Ferenc, Sandy and Donita

Salsa Dancing with Hugo and Christina

• Music With
  Latcho and Andrea
  Tatewari
  Al & Zoe
  Jerome
  Philo
  and more... with a jam session for all musicians at the end!

Also in store are silent live auctions. Whew – what a fun night we’re going to have!

You can contribute by buying a ticket and joining us on Friday, May 23, at 5:30 at Philo’s in La Cruz. Your 300 peso ticket includes all of the above plus a fabulous opportunity to give back to Wayland and Aruna for their years of commitment to the community.

Tickets available at:

• Philo’s Bar – 15 Delfin (open Saturday nights starting at 5:00 only)
• Philo’s Real Estate (next door to Philo’s )- (329) 295-6011
• Cindy Bouchard – (322) 127-5813
• Donita Hart in Bucerias - (322) 107-3998
• Allison McAssey (at the La Cruz Marina) - (322) 107-6797
• Katrina at the La Cruz Marina also has tickets in her office
• Dick Markle at the Paradise Marina has tickets
• Duncan Randall – (322) 116-527
• Karen Cope – (322) 147-4831

If you can’t attend, consider buying and donating a ticket to someone who loves Wayland but can’t afford this expense.

We will be collecting donations for the silent and live auctions, so if you can donate a bottle of wine, art, a service, etc., please contact any of the above.

You can also pray, visualize… hold Wayland and his family in your thoughts for a full and successful healing, and share with others who know and want the best for Wayland!

Wayland and Aruna’s daughter, Kaerolik Combe-Wright, has set up a website for access to current information on Wayland’s condition. Check it out here

NOTE:  Money donated to the Caring Bridge website will go to Caring Bridge and not to Wayland.  Suggest you use this site for information about Wayland or to post your own note to him.

Kaerolik will also accept donations to her Paypal account at Kaerolik Combe-Wright for those who have already gone north for the season. Go to: Paypal.com.  Enter Kaerolik’s email address; “This email address is being protected from spambots. You need JavaScript enabled to view it..” Paypal will walk you through the steps. Be sure to check that the donation is to a friend.

For local donations please contact Duncan Randall at (322) 116-5274.

Over the last year all La Cruz events have sold out, as we’re anticipating a huge crowd from the entire Bay of Banderas, we recommend that you get your tickets early.

[readon1 url="http://amigosdelacruz.org/featured/community-pulling-together-in-support-of-wayland-coomb-wright-octopuss-garden/"]Source:amigosdelacruz.org[/readon1]

tiaguis-touristThe recovery within North America’s captive markets during the first four months of 2014 registered an increase of 19 percent over the same period in 2013. In South America, the wholesalers partners  from Colombia and Brasil commit to additional financial resources for advertising.

The 39th Edition of Mexico’s Tianguis Turístico, hosted in Quintana Roo from May 6th through 9th, showcased the consolidation of the Vallarta-Nayarit brand on an international level.
 
The results are visible just one year after the launch of the “Vallarta-Nayarit, Live it to believe it” campaign, which is a joint effort between the governments of Nayarit and Jalisco under the aegis of the Federal Government through the Secretariat of Tourism (SECTUR) and the Mexico Tourism Board (MTB).
 
The convention and visitors bureaus of the Riviera Nayarit and Puerto Vallarta held two dozen key business meetings to determine the current reach of the campaign, as well as its short, medium and long-term prospects.
 
“Everyone we talked to during the meetings we held with operators from Canada and the United States confirmed there was a marked increase during the first four months of 2014 compared to 2013, not to mention they had a higher sales conversion for summer 2014 as opposed to 2013,” commented Marc Murphy, Managing Director for the Riviera Nayarit CVB.
 
North America increased room nights in Puerto Vallarta and the Riviera Nayarit by 19 percent during the first four months of 2014 when compared to the same time frame in 2013. The 14 US wholesalers saw a 32 percent increase and the five Canadian wholesale agencies saw a 12 percent increase.
 
Thanks to these results, North American airlines such as Delta Airlines and Alaska Airlines are considering extending flights and increasing frequencies to the destination starting in October of this year, which is why both destinations are consolidating marketing campaigns to insure this growth.
 
As for Canada, there are talks of increasing airlift during the 2013-2014 winter season, including a summer 2013 Air Canada increase in frequency from Vancouver. At least one more frequency is expected on the part of each of the Canadian charters: Air Canada, Westjet, Sunwing and Air Transat.
 
Details on the 2014 promotional and marketing strategies were finalized during meetings with the Colombian and Brazilian market representatives. A group of five wholesalers in Colombia and another group of eight wholesalers in Brazil signed an agreement to work together with the destinations.
 
These agreements include commitments such as an advertising investment by each operator equivalent to ten thousand US dollars; support and collaboration for training, seminars and FAM trips; the development of the product with different hotels in the region and updates on their social media and web sites with correct information about Puerto Vallarta and the Riviera Nayarit.

headerIt’s no secret that social media is the perfect tool to connect, communicate and engage with customers. The real challenge is using your company’s social media marketing to engage new audiences and reach potential customers who may not yet be familiar with your brand. Standing out to new customers in the crowded world of social media – used by every brand from Google and Lady Gaga to your local bakery – isn’t easy. Use these three tactics to increase your audience scope and attract new customers:

1) Feature the Fans.

Ask fans to upload photos related to your product or service with a designated hashtag. User-generated photos, because of social context, expose your brand to their friends and followers as well as yours, encouraging interaction with people who aren’t yet customers. Instagram currently has more than 150 million active users, and studies show that Pinterest can drive more traffic than Google+, LinkedIn and YouTube combined. Use these networks and others to feature your fans and attract new ones.

2) Host a Competition.

Social competitions, especially those with giveaways, are a great way to encourage new interactions with your brand. Diamond Candles ran a weekly sweepstakes asking web users to “like” their Facebook page in exchange for an entry to win a candle. The company generated a lot of buzz and grew their Facebook page by over 30,000 new fans in less than six weeks.

3) Jump on the Bandwagon.

Do your research and create content that is popular with your target audience. Twitter’s and Facebook’s trending algorithms let you know what your potential customers are discussing. Jump into the conversation and employ the trending hashtag to add your content to search results and lead new customers to your brand’s profile page.

The number of brands vying for attention on social media channels is growing. Stand out from your competition with user-generated content, competitions and relevant content, and attract new fans and customers.

Vallarta Today Media Group can help you implement a comprehensive productive Social Media campaign!

[readon1 url="http://www.bloggingprweb.com/attract-new-customers-with-stand-out-social-media"]Source:www.bloggingprweb.com [/readon1]

SVThe need to fight sexual violence was an outstanding concept during the opening today of an international seminar about that subject, currently held at the Mexican Foreign Ministry.

During her speech at the meeting, National Women's Institute President Lorena Cruz called sexual violence an unspeakable crime, associated to war and one that happens every day, at all times and places.

Cruz said poor, distorted and untimely information about this issue, contributes to impunity, something that the international community has to fight at all costs, as an ethical imperative.

She said there has to be zero tolerance to sexual violence and in general to all kinds of attacks against women, girls and boys.

Lia Limon, human rights undersecretary of the Government Secretariat, defended establishment of special courts and free assistance plans for women that have been attacked.

[readon1 url="http://www.plenglish.com/index.php?option=com_content&task=view&id=2673251&Itemid=1"]Source:www.plenglish.com[/readon1]