Almost extinct, the perception of insecurity abroad

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It has facilitated the recovery of U.S. and Canadian tourism
This year the sales of tour packages have increased by 30% as a result of the promotion from the federal government

The VP of Product for Latino Market Locations Vacances Transat, Renee Broisvert, said that the perception of Mexico among Canadians has changed significantly, thanks to the promotional campaign that the federal government has undertaken.
The result is that this year there was an increase of up to 30 percent in the sale of tour packages from Canada to Mexico, and this indicates that there is full confidence of getting for the next winter season, the 13 thousand seats that have been signed in agreement with Puerto Vallarta-Nayarit.
He considered that the advertising campaign in Canada to attract Canadian consumers and try to forget the fear, the fear that they had of coming to Mexico is "very good.
It is working a lot, and something that gives a lot of advantage to Vallarta and Nayarit, is that Canadians are looking at all the studies, the consumers are looking for a vacation that goes beyond the beach and sea.
"What is wonderful is that Puerto Vallarta has it all, culture, it is very authentic and it corresponds to what Canadians are looking for and that is why we have a lot of confidence in that the increase in capacity will be a success".
He admitted that Canadians are traveling in difficult times, but the market is smaller compared to the United States. That is why what the government made in regards to promotion to attract customers was important. "That helped us tour operators" and eased "our work of selling packages to Mexico".
The company Air Transat currently travels to Mexican destinations like Cancún, Los Cabos, Ixtapa, Manzanillo and Puerto Vallarta, but in September and October they didn't have any flights, only from Montreal, "but it is an operation that we have all year".
He added that with the signed collaboration agreement, "we will increase" the 13 thousand seats that are scheduled. The packages are on sale and that is good news".
To the promotional campaign of the Mexican government, there will be the addition of marketing efforts "with what are we going to do, we have no doubt that those seats are going to sell and people will be able to enjoy a great vacation in Puerto Vallarta and Riviera Nayarit".

 

[readon1 url="http://vallartaopina.net/2013/09/06/casi-desaparecida-percepcion-de-inseguridad-en-el-extranjero"]Source: Vallarta Opina Translated by Rene Tripp[/readon1]