Preserving Puerto Vallarta’s Identity and Cultural Heritage

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Puerto Vallarta, Jal. - City Hall is promoting the initiative of the "Declaration of protection of Puerto Vallarta’s emblematic zone".  With this declaration, city authorities are seeking to have greater control in the preservation of the identity and the cultural heritage of the city.

Although there already are some regulation in place, such as "The bylaws of the Historical Center Trustees" and the "Visual image regulations", proposed by the private sector, Jesús Anaya Vizcaíno, city official, considered that there are no concrete procedures to prevent and to penalize the deterioration, lost, damage or transformation of the city cultural heritage.

The emblematic zone is the historic and romantic area, where one can  appreciate the Muelle de los Muertos, City Hall, Plaza de Armas, arches, Lázaro Cárdenas square, our Lady of Guadalupe Parish, the Malecon and the Rio Cuale island; which are unique elements of Puerto Vallarta’s identity.

As per above Declaration, they seek:

• to recognize, preserve, and broaden the importance and value of the historic and romantic area, as a protected zone;
• to stimulate conservation of the area by granting tax incentives, and that any changes in the area be done in harmony with the spirit of an ethnic village to protect tourist attractions;
• to encourage organized civil society to increase their participation in preservation, intervention and dissemination of the typical zone protected by:

Assisting, consulting, supporting, and generating a Management Guide of the protected area which should include the strategies, programs, actions, specifications and general criteria and instruments in order to ensure the preservation of the protected area and to facilitate its preservation, and by reflecting the partial plan of urban development, as well as suitable rules, such as controlled development to avoid the discretion in the authorizations of intervention, promotion, and the issue of regulations concerning the Municipal Cultural Heritage.

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