Riviera Nayarit, the grand prize at Miss Brazil

A luxury award was received on Saturday by the winners of the Best National Costume and the second and third places in the beauty contest Miss Brazil 2013: An all expense paid trip to Riviera Nayarit, staying at the luxurious Hard Rock Hotel Vallarta and flying through Copa Airlines.

The public relations strategy to support this event resulted in a high level of media exposure, because just before announcing the names of the winners a spot was shown to describe the prize they had won, showing in the television broadcast (http :/ / youtu.be/sKMke13Jw58) the natural attractions of Mexico's Pacific Treasure, since it is estimated that an audience of more than 8.6 million viewers that was recorded in 2012 was exceeded this year.

Moreover, the voting that was open to the public in the Internet, were the award was also announced, would have also generated a greater impact than the 262 thousand visualizations of the 127 thousand unique visitors that were generated in 2012.

"With actions like these, which have a very low cost compared to the media impact that we were able to generate, as only a portion of the air travel expenses is covered and a complimentary lodging is granted, we show that the Convention and Visitors Bureau (CVB) Riviera Nayarit is strongly committed to achieving the goals set by the Governor of the People, Roberto Sandoval, to bring tourism benefits to all Nayaritans", said Marc Murphy, CEO of the CVB.

[readon1 url="http://www.periodicoexpress.com.mx/nota.php?id=279097"]Source: Periódico Express de Nayarit by Rene Tripp[/readon1]