Opportunity, commitment, and Vallarta pride
Puerto Vallarta, Jalisco. April 2025.
With the start of the Holy Week holidays, everything points to our beloved Puerto Vallarta experiencing one of its most important seasons in recent years.
The city is poised to welcome thousands of national and international visitors, with hotel occupancy forecasts of up to 95% and an economic impact that represents half of the entire state of Jalisco's tourism revenue.
Behind these encouraging figures lies the heart of the people: the hardworking hands of Vallarta residents who each year make it possible for this destination to shine as one of Mexico's and the world's favorites.
This article is for you, those who serve with a smile, those who cook, clean, transport, guide, care for, and give life to this city every day.
A Promising Season
The conditions are ripe: good weather, enhanced security on beaches and tourist areas, and high demand for reservations. The most popular beaches, such as Camarones, Mismaloya, Boca de Tomatlán, Los Muertos, and Playa de Oro, are preparing to welcome thousands of visitors.
This year, temperatures are expected between 28°C and 33°C, ideal for enjoying the ocean, sunsets, walks along the boardwalk, and local flavors. A steady influx is expected from Friday of Sorrows to Easter Sunday.
What this means for Vallartans
For those of us who live here, this represents a great economic opportunity. But it also comes with an enormous responsibility.
Tourism is a vital source of income, and every interaction with a visitor can make a difference in their experience and their desire to return.
It is also a time to embrace our culture, our warmth, and our sense of community. We are not just service providers: we are hosts, ambassadors, and guardians of this paradise. A Call for Commitment
Local authorities have announced special security and safety operations on beaches, downtown areas, main avenues, and shopping centers. But beyond the government, safety and order also depend on us: protecting public spaces, keeping our beaches clean, and assisting visitors with respect and patience.
Practical Recommendations
● Hydration and Self-Care: In the intense heat, it is essential that those who work long hours in the sun stay hydrated and use sunscreen.
● Friendly Treatment: A kind word, a smile, a clear direction can transform a tourist's day... and ours as well.
● Respect for Local Regulations: We all win if we respect traffic regulations, pedestrian areas, public spaces, and transportation routes.
Pride in Being a Vallartan
Today more than ever, we must recognize the strength of the people of Vallarta. We are the ones who keep this destination alive, who care for it, beautify it, and make it unforgettable for those who visit. Every Holy Week is a test of fire, but also a celebration of dignified work, unity, and vibrant culture. Puerto Vallarta wouldn't be what it is without its people!
So let's prepare, give our best, and remember that what we do today builds the future of our community.
Happy and prosperous Holy Week 2025 to all!
Let's continue making Vallarta a place we can all be deeply proud of!
How to resolve AdBlock issue?