The efforts of Riviera Nayarit are already reflected in Brazil

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After significant promotion efforts by the Convention and Visitors Bureau (CVB) for this destination in South America, there has been an increase in the number of Brazilian tourists and concrete commitments of agencies and tour operators in the country to promote the sale of vacation packages to Riviera Nayarit.

The recent tour in which there was the participation of the Tourism Fair of the Americas of the Brazilian Association of Travel Agencies (ABAV), the most important in the country, left a total of 80 travel agents trained on tourism for Mexico's Pacific Treasure and 6 wholesalers committed to participate in a promotion-pool, who will visit the destination soon thanks to a partnership with Aeromexico, in which the agencies have undertaken to identify the destination in their websites and train their call center employees about Riviera Nayarit, plus including an investment of $ 80,000 in cooperative advertising.

"We were able to make it so that Agaxtur, a major Virtuoso tour operator with which we held a business breakfast there, sends information about Riviera Nayarit in one of its newsletters, as well as participate in the pool; and that Queensberry, a leading agency in the luxury market, commits to promote packages to Riviera Nayarit with Four Seasons and St Regis as destinations", said Marc Murphy, director of the OVC of Riviera Nayarit.

He also said that strategies are prepared separately with TAM Viagens, the travel agency for Latin America of the Brazilian airline, which will soon be announced.

"We are committed to the Governor of the People to work to improve the quality of life for all the people of Nayarit. The work we are doing in South America is part of these efforts and is already bearing fruit: the statistics of recent days, the exit polls with tourists have already begun to shed the presence of Brazilian tourism", explained Murphy.

Thus, if in the historical data the presence of tourism whose origin is other than the U.S., Mexico or Canada never exceeded 1% of the total, now you can see that so far in September, this kind of tourism exceeded 1.5 percent, in addition that at least 22% of this percentage is Brazilian, said the manager.

[readon1 url="http://www.periodicoexpress.com.mx/nota.php?id=279173"]Source: Periódico Express de Nayarit Translated by Rene Tripp[/readon1]