Telefonica Mexico agrees top-up distribution with Blue Label

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Telefonica Mexico has announced an agreement with the company Blue Label Mexico, owned by Bimbo Group, for the distribution and marketing of top-ups at over 70,000 points. The announcement of the recent agreement follows the start of an investigation by the Federal Telecommunications Institute (IFT) into suspected monopolistic practices in the market for distribution and marketing of electronic airtime top-ups. In view of the agreement, Telefonica Mexico informed the IFT that it is withdrawing an earlier complaint on the matter.