Cultural tourism, Mexico's comparative advantage

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The secretary of Tourism, Claudia Ruiz Massieu, said that Mexico's cultural heritage is the great differentiator that can give the country an edge in the global tourism market.

In the world we are relevant in regards to tourism and undoubtedly we are one of the greatest comparative advantages in the country's cultural and historical heritage, he said.

Ruiz Massieu explained this by opening the XIII International Congress of Tourism, organized by the National Tourism Business Council (CNET) where he pointed out that one of the objectives of the SECTUR is to bring tourism to the highest level and to diversify the offer.

He stressed the importance of coordinating the efforts of the government and the private and social sectors, particularly in cultural tourism, in order to give value to the culture-tourism binomial, because the latter, he said, is nothing if you have no content, a depth that gives meaning to the tourist experience.

The head of the Tourism Ministry stated that at present, all countries are trying to articulate their government actions to join tourism and culture, in order to increase the flow of visitors and generate economic development.

In the case of Mexico, he said, the President Enrique Peña Nieto created the Tourist Office, which works to boost tourism, and a public policy is being designed to allow that the government actions align, in order to add value to the cultural heritage that makes our country different.

"We are convinced that our cultural heritage is our strength", said Ruiz Massieu, noting that tourism is important, but it is also a means to help generate wealth for all.

He lauded that the theme of the XIII International Tourism Congress is precisely cultural tourism, as it joins the project to promote Mexico and, in particular, give a strong boost to our culture.

The event was also attended by the president of CNET, Pablo Azcárraga, the Chairman of the National Council for Culture and the Arts (Conaculta), Rafael Tovar y de Teresa, the Rector of the Universidad Anahuac, Jesús Quirce Andrés, and there was the attendance of the CEOs Tourism Promotion Council of Mexico (CPTM), Rodolfo López Negrete, and the National Fund for Tourism Development (FONATUR), Héctor Gómez Barraza.

[readon1 url="http://vallartaopina.net/2013/11/15/turismo-cultural-ventaja-comparativa-de-mexico/"]Source: Vallarta Opina Translated by Rene Tripp[/readon1]