At a press conference headed by Aurelio Lopez Rocha, Secretary of Tourism of the State of Jalisco, Guillermo Ohem, Director of Tourism Board of Puerto Vallarta, Salvador Gonzalez Resendiz, Mayor of Puerto Vallarta and Luis Angarita, President of the Convention and Visitors Bureau of Puerto Vallarta, presented the new image of our destination.

Under the Mexico Tourism Tianguis 2012, in the Hotel Sheraton Buganvilias, Aurelio López Rocha officially presented the new image that will represent Puerto Vallarta in the coming years. He said that this "is a day that is really exciting for us because we completed a series of actions and tasks that both private and in local government and state government for the betterment of Puerto Vallarta."

"Many people worked to present the new Puerto Vallarta. We live in a fiercely competitive market between tourist destinations nationally and internationally, and we need to show what distinguishes us and communicate the diversity of Puerto Vallarta to give us a strong position in the market".
Vertex Communications advertising agency was responsible for developing the concept, slogan, new logo, branding and applications thereof.
Differentiators of Puerto Vallarta which were reflected in the brand are the typical Mexican town (speaking of Mexican authenticity), the physical setting (unique environment of sea and mountain), dining and cultural activities (memorable experiences) and warmth (the wonderful people of Puerto Vallarta).
The Seahorse was chosen as a symbol of Puerto Vallarta, using colors to distinguish the Mexican people, mountains, sand, blue sea and the warmth of its people.
The slogan "Puerto Vallarta: Live More Than Once", invites visitors to visit the city again and again.

A video of the destination will be an important promotional tool for Mexico and Puerto Vallarta, and highlights food, sun and beach, luxury, culture and adventure.

Guillermo Ohem said that the launch of the brand, slogan and video, was a project that was necessary. "Puerto Vallarta is renewed industry today."

Luis Angarita said service providers are now certified offer quality service, such as 1, 314 taxi drivers.
And Salvador Resendiz Gonzalez discussed the need to renew the destination with the work of the Malecón, a project that was 15 years in the making. Written by:Jorge Chavez. Courtesy of: www.visitpuertovallarta.com

President Calderon said that the investments made by his administration in tourism are to reach the goal that Mexico is consolidated in this decade as the fifth most important tourist destination in the world.
He noted that the Tourism Tianguis consolidates as a business platform. This edition already exceeds last year in Acapulco, as it registered more visitors and 30 attending countries,

The State Chief Executive highlighted the value of the tourism industry as a creator of jobs.

Calderon is expected that an economic income of 140 million pesos has been made trough this Tianguis turistico, "which is significantly higher than last year, which means the Tianguis is what we always wanted it to be, the prime forum for tourism of our country. "
He emphasized that his Government maintained its position of making tourism a strategic sector to increase employment, and have invested so far in his administration more than 30 billion pesos, to create the infrastructure for tourism.

In her speech, the federal Secretariat of Tourism, Gloria Guevara Manzo, highlighted the achievements so far recorded in the Tourism Tianguis, more than 22 000 business Appointments, 40 percent more to those reported in Acapulco 2011, in addition that there are 50 percent more buyers.

Calderon acknowledged the support of the Governors from Jalisco and Nayarit for their commitment in the matter of tourism.

Upon completion of the formal event, President Felipe Calderón inaugurated the Tourism Tianguis pavilion where he began his tour at the booth of Jalisco, in which denotes innovation and technology, culture and ecotourism. During the tour a seahorse sculpture made by a famous mexican artist Rafael Zamarripa, was given to Calderon by hands of the President of the tourism found in Puerto Vallarta, Miguel Andres Hernandez, representing the local tourism industry.

During Tianguis Turístico México 2012, the State of Nayarit´s Governor Roberto Sandoval Castañeda announced a new way to promote Nayarit by launching new theme attractions within the Riviera Nayarit region.

The announcement was made to celebrate the 5th anniversary of the creation of the Riviera Nayarit brand, whose rapid positioning, recognition and success – since its launch at the Tianguis Turístico México 2007 – has allowed it to attain Mexico's highest room occupancy levels, to lead the country in terms of clean-beach certifications, and to attract and become a leader in private investments for the tourism industry in beach destinations in Mexico.

The Governor stated that with this new strategy, his government intends to bring the benefits of economic development derived from tourism to the entire state, as these new brands encompass some of the most beautiful attractions that can be found throughout the state of Nayarit.

LAGUNAS ENCANTADAS (ENCHANTED LAGOONS) will help promote three beautiful lagoons: Santa María del Oro, situated in the crater of a volcano; San Pedro Lagunillas, with an enviable climate; and Tepetiltic, with its enormous oak trees.

SIERRA DEL NAYAR (THE MOUNTAINS OF NAYARIT) is the route that will convey the region where the largest ethnic groups in Nayarit coexist: Coras, Huicholes, Tepehuanos, and Mexicaneros. This vibrant mosaic of traditions is intertwined in our region; through their timeless celebrations and colorful art they share their magical view of the world.

NAYARIT COLONIAL highlights the tourism attractions that history has left in this state: monuments, architecture, landscapes, archeology and the most traditional Mexican flavors in places like Tepic, Jala, Compostela, Ixtlán del Río, and Ahuacatlán.

The Convention and Visitors Bureau of Riviera Nayarit celebrates the creation of these new theme attractions and reiterates its commitment and dedication to attracting tourism to the entire coast of Nayarit, from its southern border with Jalisco to its northern end in the border with Sinaloa, as well as to bring tourism to these new destinations in Nayarit.

With a great display of culture, colors, music that inspires the soul, incredible fireworks that brought magic to the sky, and typical food and local flavors, The Pacific treasure welcomes all the participants of the tianguis turistico 2012.
It is the first time the tianguis is held in Riviera Nayarit-Puerto Vallarta, Jalisco ( Two touristic places at once).

In the words of the governor of Nayarit Roberto Sandoval expressed his gratitude for all the support received from the federal government and the effort of all the participants are making to promote tourism in Mexico. Tianguis turistico brings new business opportunities. Since the 70's it has been one the most important platforms to promote Mexico as a touristic destination.

One of the goals is to let the world know what Mexico is made of, our culture, our history, our natural treasures but mainly our warmth and quality people.
Riviera Nayarit offers more than 25,000 rooms of occupancy, We are ready and prepared to receive all the tourism with the highest standards.

This tianguis turistico has overcome all expectations, more than 7, 000 people are here to make more than 20,000 business appointments.

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The Mexican economy has maintained a favorable pace of growth due to: Domestic demand has accelerated, the economy is not hampered by imbalances, competitiveness has increased exports have gradually diversified, growth was 3.9% in 2011 and is expected to be between 3.3 and 3.5% in 2012, With the exception of the marked industrial cycle in 2008-2009, Mexico has recently outperformed the

United States. The investment and consumption accelerated
in 2011, The domestic demand is driven by the recovery in employment and credit, Exports are significantly higher than before 2008-2009 crisis, and an important process of diversification is taking place. The external balance is the highest in decades and international reserves are at historical maxima. Along with the FCL, this implies that

Mexico has almost 3 times the liquidity it had in 2008. In the past five years, fostered investment in infrastructure was higher by 62.2% (Vs. 2000-2006),attaining historical levels of close to 5% of GDP, That number excludes an additional 0.45% by Fonadin.

Beyond the recovery due to the global business cycle, a flexible exchange rate, wage convergence with Chine and proximity to the US (especially with high oil prices) will benefit Mexican manufacturing. Although inflation suffered a temporary increase late in 2011, it remains at moderate levels and domestic interest rates are close to historical minimums. Non-oil tax revenues historical maxima and oil production has stabilized. Discipline in public finances has led to a moderate deficit and a stable level of public debt. The strength of the Mexican economy allowed the federal government to issue 4 billion dollars in 2012 through new 10 and 30 year benchmarks at yields of 3.71% and 4.84%, historical lows for both tenors. Mexico has progressed with the structural reform agenda such as :Antitrust federal law, Auction of incentivized PEMEX contracts, Public Private

Partnerships, Infonavit Reform and it is complemented by a solid budget that generates confidence, promotes credibility and supports domestic demands.

Mexico has reached important housing goals in both economic and social impact terms during the present administration despite a global housing finance environment that suffered setbacks. Mexico achieved, almost a year ahead of schedule, 100% of the six year goal: 6 million actions related to housing (mortgages and subsidies) and an investment worth 1.4 trillion pesos. The challenges ahead are that the government needs to evolve its policy instruments and the private sector needs to refocus its skills to meet this challenge as well as making a bigger effort in terms of urban planning to make Mexicans cities sustainable.

Public institutions and private financial intermediaries expect to achieve 1 million housing actions in 2012, exceeding the target by 15%. The housing sector in Mexico has grown strongly and is reaching a natural level of maturity that requires adjustments in terms of policy and business strategy. the "Esta es Tu Casa" subsidy program will increase 57% in real terms for 2012 with new rules to induce more sustainable development models for housing. Through this program more than 30 billion pesos have been granted in the last six years, higher home values with better amenities are allowed and those that do not meet sustainability criteria are penalized or excluded. Federal, states and Municipal governments, housing developers and landowners come together to coordinate infrastructure, services, equipment, trade, education, health, industry, recreation and other inputs.

Despite a difficult external environment, the Mexican economy has performed well, the lack of imbalances at households, business, fiscal, financial and external's sectors imply a solid set of fundamentals. the budget for 2012 is a responsible and objective proposal, which at the time, will foster economic activity during the year. In 2012, Mexican housing finance and subsidy policy will remain strong.

Grand opening of "Artistic Disciplines Center EXPEDICION INFINITO A.C.".

This Center will be providing psychological therapy and rehabilitation free of charge through art , with the sole purpose of providing alternative tools for a better life.

Art therapy is the creative process of art making to improve and enhance the physical, mental and emotional well-being of individuals of all ages. It is based on the belief that the creative process involved in artistic self-expression helps people to resolve conflicts and problems, develop interpersonal skills, manage behaviour, reduce stress, increase self-esteem and self-awareness, and achieve insight. Art therapy integrates the fields of human development, visual art (drawing, painting, sculpture, and other art forms), and the creative process with models of counseling and psychotherapy.

The Inauguration will be in charge of the secretary of culture in Jalisco. Alejandro Cravioto Lebrija

At the same event attend state and municipal authorities and local entrepreneurs, such as Jalisco state authorities, DIF, and public in General.

THE OPENING WILL BE HELD ON MARCH 22TH AT 4:00PM
STREET: Benito Juárez #100
downtown, Puerto Vallarta, Jalisco, México

by William Harper

Puerto Vallarta's Gary Beck, Author of "Beck's Best Puerto Vallarta Restaurant Guide" is now available on Kindle!

Congratulations, Gary.

Now all the "Techies" can read about where to go to dinner, while they wiggle their toes in the warm sand of Playa Los Muertos.

For the full article, and a video interview with Gary, visit Examiner.com
Beck Article

To pick up your own copy of Gary's fantastic book on Kindle, visit Amazon.com at:
Beck's Best

by William Harper

The United States Consulate General in Guadalajara, Mexico, has released specific information on the Tsunami for Mexico.

Take particular note of the times the waves are expected to hit various coastal areas of Mexico.

http://guadalajara.usconsulate.gov/annoucements/consular-warden-message3/warden-message-march-11-2011---tsunami-warning.html

1 BR 1 BA Beach Condo located on the south end of the beautiful Los Muertos Beach. From $129 USD per night. Includes daily maid service and free internet access. Enjoy this beach front condo in paradise. Also available 2 BR Condos, fabulous 3BR PH with private pool and chef and luxury villas from 2BR-8BR all private pool and staff. Let us welcome YOU to MEXICO. From US and CAN 1-800- 22-VILLA (228-4552), Mexico Direct (322)223-0785. This email address is being protected from spambots. You need JavaScript enabled to view it.

Welcome to Villa Celeste, one of Puerto Vallarta's finest vacation retreats! An incredible 5 bedroom, 7 bath, private pool, majestic Spanish-style estate on Conchas Chinas beach, Villa Celeste is the epitome of Mexican luxury. Includes daily maid service, staff, chef services, and free internet access. Enjoy this luxury villa in paradise.

For Low Season:

High Season:

Let us welcome YOU to MEXICO. From US and CAN 1-800- 22-VILLA (228-4552), Mexico Direct (322)223-0785. This email address is being protected from spambots. You need JavaScript enabled to view it.

1 BR 1 BA Beach Condo located on the south end of the beautiful Los Muertos Beach. From $129 USD per night. Includes daily maid service, free internet access. Enjoy this beach front condo in paradise. Also available 2 BR Condos, fabulous 3BR PH with private pool and chef and luxury villas from 2BR-8BR all private pool and staff.From US and CAN Please call 1-800- 22-VILLA (228-4552) Mexico Direct (322)223-0785. This email address is being protected from spambots. You need JavaScript enabled to view it.

Vallarta Shores in now offering a Barack Obama approved stimulus package for all of its resort properties. All Vallarta Shores resort properties are participating in this unheard price.

This Stimulus Package applies to you, whether you're looking for a 1 bedroom beachfront condo, a 3 bedroom penthouse suite with chef and private pool, or an 8 bedroom Villa in Vallarta's "Beverly Hills" or anything in between.

Puesta del Sol 2401

Vallarta Shores 1 br Suite

Vallarta Shores 2 br Suite

Villa Celeste

Casa Carneros

Villa Azul 4 br

Villa Azul Mar

Paramount B 804 Condo Pio

House of the Rising Sun

Call them today to make your reservation and make sure to ask for your Stimulus Package rate and when you return home thank President Obama for his approval. Call toll free from the US or Canada 1 (800) 228-4552 or locally at (322) 223-0785. Whether your planning a trip to Puerto Vallarta or your just sick of your tiny hotel room style accommodations Vallarta Shores has something waiting for you that you are destined to love.

Puerto Vallarta yacht

There's an old story that when he was the wealthiest man in the world, J. Paul Getty's brother sent him a letter that began, "To the Wealthiest man in the world, from the Richest man in the world." His brother was making the distinction between having lots of cash and being truly rich.