Puerto Vallarta Image Released
At a press conference headed by Aurelio Lopez Rocha, Secretary of Tourism of the State of Jalisco, Guillermo Ohem, Director of Tourism Board of Puerto Vallarta, Salvador Gonzalez Resendiz, Mayor of Puerto Vallarta and Luis Angarita, President of the Convention and Visitors Bureau of Puerto Vallarta, presented the new image of our destination.
Under the Mexico Tourism Tianguis 2012, in the Hotel Sheraton Buganvilias, Aurelio López Rocha officially presented the new image that will represent Puerto Vallarta in the coming years. He said that this "is a day that is really exciting for us because we completed a series of actions and tasks that both private and in local government and state government for the betterment of Puerto Vallarta."
"Many people worked to present the new Puerto Vallarta. We live in a fiercely competitive market between tourist destinations nationally and internationally, and we need to show what distinguishes us and communicate the diversity of Puerto Vallarta to give us a strong position in the market".
Vertex Communications advertising agency was responsible for developing the concept, slogan, new logo, branding and applications thereof.
Differentiators of Puerto Vallarta which were reflected in the brand are the typical Mexican town (speaking of Mexican authenticity), the physical setting (unique environment of sea and mountain), dining and cultural activities (memorable experiences) and warmth (the wonderful people of Puerto Vallarta).
The Seahorse was chosen as a symbol of Puerto Vallarta, using colors to distinguish the Mexican people, mountains, sand, blue sea and the warmth of its people.
The slogan "Puerto Vallarta: Live More Than Once", invites visitors to visit the city again and again.
A video of the destination will be an important promotional tool for Mexico and Puerto Vallarta, and highlights food, sun and beach, luxury, culture and adventure.
Guillermo Ohem said that the launch of the brand, slogan and video, was a project that was necessary. "Puerto Vallarta is renewed industry today."
Luis Angarita said service providers are now certified offer quality service, such as 1, 314 taxi drivers.
And Salvador Resendiz Gonzalez discussed the need to renew the destination with the work of the Malecón, a project that was 15 years in the making. Written by:Jorge Chavez. Courtesy of: www.visitpuertovallarta.com

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