Facebook, Puerto Vallarta New Medium of Communication

PUERTO VALLARTA.- Traditionally the media, especially printed media, has not been too popular as Face book is now. Face book has become a fashion of the social networks, and the favorite for communication and for learning of more than 150 thousand Puerto Vallarta’s citizens.

According to a recent survey by Merkactivos Company, 47% of the Puerto Vallarta frequently check Face book, compared with only 3% that like to use Twitter, and 7% that is regular at YouTube.

This survey, done in Puerto Vallarta between March 2 and 8, tells us that, although 56% Puerto Vallarta’s population have conventional telephone lines at home, 88% have, at least, one cell phone, making this popular social network the main stage where political parties will seek to win votes next April 5.

The impressive growth of social networks in Mexico has motivated the Mexican President to redesign social policies, favoring the use of Face book and Twitter, according to what the Universal journalist, Ciro Gómez Leyva, reported in his daily column.

In contrast, the traditional media is going downward since only 30% of the population buy and use the newspapers as mean of keeping themselves informed.

According to the Merkactivos survey, 44% of people who read newspapers prefer the Meridian, 12% read the Vallarta Opina, a 5% Bay Platform and a 3% the Sun Always Free.

Regarding those that listen to the radio, 27% of Puerto Vallarta population prefers good K Buena, while 17% tune La Patrona, followed by Radio Disney with 6% and the Explosive 590 with only 5%.

Rounding out the preferences as for as radio is concerned: Radio The best 99.9 with 4%, Los 40 Principales with 3%, love 93.7 with 2%, Radio Universidad and 90.3 Mix with 2% and radio Universidad with 1%.

Because of political and commercial interests of the traditional media, the social network Face book is emerging as the best choice for a society that demands more space and places to openly express their needs and ideas.

No matter what, Face book has become the favorite mean of communication for political parties and leading businesses to promote their campaigns, because of its low cost, in comparison to what traditional media charges.

According Face book’s database, there are 140 thousand users that are over 18 years, only in Puerto Vallarta, which favors the political parties because they target people of this age group for their votes.

For a fee of just one thousand pesos per day for three days, Face book guarantees getting the message to a number of between 70,000 and 140,000 users, something that is impossible to do with newspapers, where some companies tend to charge between 10 thousand to 30 pesos for one page advertisement, and their circulation is of no more than one thousand daily newspapers.

All these elements have, in the last few years, radically changed the media scenery in Puerto Vallarta, and Face book has now become the main arena where electoral campaigns will be developed.

However, the inadequate regulation for the internet, existing in Mexico, and the ease with which anyone can falsify information and make it appear as real to tens of thousands of users, makes of Face book a very dangerous

[readon1 url="index.php?option=com_sobipro&pid=1&sid=703:mar&Itemid=212"]Source:www.VallartaToday.com-by MAR Translation Services[/readon1]