Vallarta Gets Good Coverage in Acapulco’s Tourism Market

Puerto Vallarta, Jal. - Representatives of Puerto Vallarta Tourism Trust (Fidetur), and Puerto Vallarta Convention and Visitors Center (OCV), had an intense agenda at their meeting last Tuesday, in the 40th Edition of Mexico Tourism Markets (Tianguis), which took place in Acapulco, Guerrero. At this meeting, among other things, with their counterparts in the Riviera Nayarit, they strengthen their support to commercial advertisement with their partners in United States, Canada and emerging markets: Colombia, Brazil, Peru and Argentina.

Ignacio Cadenza Bread, President of Tourism Trust, reported, via telephone, that they have scheduled 27 meetings as part of the promotion of Vallarta-Nayarit’s campaign. This campaign is going very well and continues to be a powerful mean to bring the attention of wholesale agents who want the campaign to continue for one more year.

The Tourism official reported at meeting held with partners of the United States and Canada that “good results have been reported, such as 10 to 15 % sale increase in several cities and regions, in comparison to last season".
Asimismo los representantes del Fidetur lograron multiplicar la presencia de Puerto Vallarta en medios de comunicación nacionales e internacionales; al respecto, se tienen 14 encuentros programados para hablar sobre las novedades y tendencias de la región en medios como.

Also the representatives of the Fidetur managed to increase considerably the image of Puerto Vallarta in national and international media. To this regard, 14 meetings have been scheduled to discuss what’s happening and the new trends in the region, in publications such as: El Financiero, Hoy, Novedades México Desconocido, Travel Mall, and 24 horas, Radio Fórmula, Travel Report, The Economist, Forbes, Grupo Acir and Notimex Informative Agency.

AGENDA

As for their agenda: 10 meetings are scheduled with focus on Puerto Vallarta, the Mexican Beach most visited in the country and the friendliest city in the world; two qualities by which Vallarta is distinguished and recognized all over the world.

There is also an agenda of appointments at the Jalisco Pavilion, "there are 42 meetings already programmed to talk about looking for new opportunities in several domestic and international markets".

After several interviews with national media, the President of the Promotional Agency said that this is a very successful Tianguis, "There are very good news now, and even more good news to come for Jalisco, with the Tianguis in Guadalajara. It is a great opportunity for the destination to have pre and/or post tours".

The President Tourism Trust is in Acapulco together with officials and executives of both, Fidetur and OCV - as well as their counterparts of the Riviera Nayarit, providing additional support to the image, public relations and sales of this region, for the next holiday seasons.

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