Riviera Nayarit Courts The LGBT Market

• The region’s tourism specials were showcased for the more than 25,000 participants at The Original LGBT Expo NY; nearly three hundred people expressed an interest in traveling to the destination.

Riviera Nayarit Convention and Visitors Bureau’s (CVB) Sales and Promotions Department’s ongoing market diversification program, and the Public Relations Department, participated in the 21st The Original LGBT Expo NY from February 28th through March 1st.

The New York expo was attended together with the destination of Puerto Vallarta; the event was directed exclusively towards the Lesbian Gay Bisexual Transsexual (LGBT) market, which attracted some 25,000 participants looking for new tourism destinations to visit.

The team had contact with at least 300 people interested in spending their vacations in the destination. It’s important to point out that the majority of the attendees enjoy a high purchasing power, which is in line with the excellent infrastructure offered by the Riviera Nayarit.

For the Riviera Nayarit this is an emerging market that needs to continue consolidating for events including weddings, honeymoons and/or large group of visitors, as is already happening at the Hard Rock Hotel.

The micro destinations of Sayulita and San Pancho were of great interest for their unique characteristics, as they are sophisticated towns with open minded people that offer alternative options for entertainment and relaxation.

One of the benefits of the Riviera Nayarit, as far as market diversification is concerned, is that its more than 23 micro destinations, offer a wonderful wide variety of options, which makes it the ideal vacation spot for everyone.