More responsible information is needed on tourism industry

LOCAL - Luis Reyes Brambila, during his speech. PHOTO: FERNANDO GONZALEZ

Under the Second International Journalists held in the region for three days, the director of Grupo Editorial Vallarta Opina, Luis Reyes Brambila, presented the keynote address "35 years of journalism in the region", in which the speaker shared with a select group of attendees Paradise Village hotel auditorium his experience as a pioneer in the journalism in this region, his philosophy on newspapers and information as well as a very accurate news analysis of tourism today.

Thus, the director of the daily Vallarta Opina and Nayarit Opina.Comment lectured on important issues of the development of tourism in this city and in the country with product analysis experience and a practical view of things, taking as a starting point intended to preserve what is worthwhile and what requires improvement updates.

"We need a lot of social and information science applied to stop playing Melate, need to be more serious, responsible and conscious management of the tourism industry in this region, activity which we all live, we must stop giving blind as bats before physicians in clinical analysis. "

In his speech he said that often draws the newspapers, especially medium-sized cities, as advocates of immobility and conservative societies, reinforcing dominant beliefs and behaviors, however, noted that these are always due to their readers, and must respond to what society expects information should include aspects of art that encourage reflection and promote social change.

"We must not forget that a newspaper contains information space and public exchange of views". But he added, "if the newspaper does not tune with the expectations of their readers will fall into irrelevance, and the best finish as a means of minorities."

A journal said, must fulfill the expectations of the majority, however overestimates the influence of the media, which nineteenth-century preacher style dictates truths, while the internet and got "even into the kitchen".

Here things are not like before, the changes have come to change habits of societies, so the issue is complex and interdisciplinary.

This, said the journalist, has been one of the favorite themes of Vallarta Opina, analysis of tourism issues, putting on the table the agenda items and not only in Puerto Vallarta but Banderas Bay with its tourism brand : the Riviera Nayarit, which has generated debates and has driven positive social change
At another point in the conference, to illustrate the potential of tourism in Mexico to stand alongside the United States, said the example of the Spanish tourist industry, which at one point joined the Ministries of Information and Tourism, despite the dictatorship Francisco Franco, and managed to build a solid industry that allowed to attract millions of visitors from all over Europe selling differences in their cultural.

Concluded that tourism in our country presents a heroic struggle amid a series of difficulties and obstacles government, "now more education is needed, students learn a second language, English or French, that young people are prepared, men and women  will have expectations. "

[readon1 url="http://www.vallartaopina.net/index.php?mod=sec&cat=loc&ele=20985"]Source:www.vallartaopina.net-Translated: by Suyapa M Ajuria[/readon1]