Ujena Jam Swimwear Model Search Week Kicks Off

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World's largest swimwear model and photographer talent search highlights a week of
sport and fitness competitions and nightly parties in Puerto Vallarta August 23 through
August 31, 2008.

More than 180 models and photographers will be competing from eight countries for
more than $200,000 in cash, awards, gifts, scholarships and prizes in this event that has
been appropriately dubbed the "Olympics" of swimwear competitions. Not only will they
compete for magazine covers and lucrative modeling contracts, the models,
photographers and guests will also participate in events that range from a 5k run and 50
meter swim, to golf and deep-sea fishing tournaments.

Many of the events are open to locals and non-models, and each of the event's five days
culminates in theme-related parties around the town. This year will also feature a contestwithin-
a-contest for Mexico-resident models and photographers only. The winners of the
Ujena TV Special Model and Photographer Contest will be featured in a one-hour
televised special aired on Televisa and receive coverage in Maxim en Espanol magazine.

"This year's event is the biggest Jam ever in terms impact on the Mexican marketplace,"
said Bob Anderson, founder of the Ujena Swimwear Company and creator of the Ujena
Jam. "We have an unprecedented 30 events and contests during the week, including a
$20,000 Bisbee's Offshore Ujena JAM fishing tournament and the 3rd Annual El Tigre
Ujena JAM golf tournament. There will be more than 100 hours of video footage shot
that will air to millions of viewers worldwide."

The event will also be used to launch a new energy drink to the Mexico market. Verve, a
healthy energy drink and product of the Arizona-based Vemma company, will be
distributed free during the event as the networking company officially launches business
in Mexico.

Ujena Jam week has become a late summer tradition in Puerto Vallarta, attracting
hundreds of local visitors, media and industry executives. Editorial crews from Women's
Fitness magazine, Maxim en Espanol, Lifestyles Family Fitness and Ujena Magazine and
local media will be covering the action and looking for new talent. The Ujena Jam Expo
at the NH Krystal hotel and spa allows media and business sponsors to network and find
new talent for models, spokespersons and photographers.

In addition to Bisbee, El Tigre and Verve, some of this year's sponsors are Nikon, Pepsi,
Corona, Gatorade, Action Event Pros, Tinbu, C1RCA skateboard company, BetCris, the
NH Krystal's nightclub Christine's, the Crown Paradise hotel, tequilas premium, RMX
radio and the city of Puerto Vallarta.

"Welcome Ujena to Puerto Vallarta. You are at the most beautiful tourist destination. We
are happy and proud to welcome the Ujena JAM with opened arms, let us pamper you
with the warmth of the people in our city that will make you feel at home. Our main
objective is that you have the best unforgettable moments and that you always come
back." said mayor of Puerto Vallarta, Lic. Francisco Javier Bravo Carbajal.

The Ujena Jam's 3rd annual Party by the Sea takes place during the day on the busy
streets of downtown and offers a chance for everyone in town to watch the photo shoots
and participate in the fun and outside of Hilo Sunday August 24th starting at 4pm.

Already the world's largest live model and photographer talent search, the Ujena Jam's
emphasis on fitness contests puts it in a class of its own. While most events and
competitions are provided for fun and entertainment, all competing models and
photographers must participate in the 5k run, even if they walk.

More than 400 runners are expected to participate in this year's 5k, which now attracts
quality runners as well as fun runners. Its inclusion as a mandatory event is not
surprising, given Anderson's background. Prior to Ujena, at age 17, Anderson started
Runner's World magazine and built it into a $30 million dollar company that launched
America's love affair with running in the 1970s. The Ujena 5K is set for Saturday August
30 at 9am across from the Sheraton. $1000 in cash prizes will be awarded.

"With the race, a swim, an extreme hike, soccer tournament and even an acrobatics
competition there is always something going on during the Ujena Jam week," says
Alberto Estarrano, Director of Ujena en Espanol. "The events are why this event
continues to grow each year."

Most all events welcome spectators. Many of the fitness and sporting events are open to
local and non-model participants. A full schedule of events and times can be viewed at
ujenajam.com. All competing models and photographers will be featured at
ujenatalent.com and full coverage of the event and awards will be at ujenajam.com and
ujena.tv.

Click in
UjenaJam web page to get more information.

Event: August 23, 2008 through September 1, 2008
Catherine Cross (PR Director) 650-948-8901 (USA) This email address is being protected from spambots. You need JavaScript enabled to view it.
Bob Anderson (Jam Director) 650-917-9563 (USA) This email address is being protected from spambots. You need JavaScript enabled to view it.
Alberto Estarrano (Ujena Español Director) This email address is being protected from spambots. You need JavaScript enabled to view it. (México)
Martin Rodríguez (PV Director) 322-255-3475 (México)