The ICF SUP World Championship
The ICF SUP (Stand-Up Paddleboard) World Championship is the global championship organized by the International Canoe Federation (ICF), where athletes from around the world compete in various stand-up paddle (SUP) events. This event includes speed, endurance, and technical maneuvers on a paddleboard, combining skill, balance, and strength, making it exciting for participants and appealing to an audience that values water sports. Daniela García Montoy will represent her hometown of Puerto Vallarta in this international competition.
SUP is a sport that has gained worldwide popularity only in the last two decades, especially as a recreational activity rather than a high-performance sport. Compared to sports like surfing or kayaking, SUP has a shorter history in the competitive arena. Several SUP world championships are organized by different federations, such as the International Surf Association (ISA) and the ICF. This has created internal competition and some fragmentation, which can dilute media attention and create public confusion about which is the "official" championship.
Despite the spectacle of these competitions, SUP still does not receive the same media coverage as more established water sports. SUP competitions usually have limited media coverage, especially outside specific water sports communities. The visibility of a sports event greatly depends on marketing investment and sponsor support. SUP, being less popular than other action sports, faces challenges in attracting major sponsors to boost its presence in media and social networks.
While SUP is quite popular in places like Hawaii, California, and certain parts of Europe, it remains a niche sport in other parts of the world. This limits the event’s global expansion.
Although the ICF SUP World Championship is a significant event within stand-up paddleboarding, its international recognition is still limited due to the sport's novelty, competition among organizations, and visibility challenges. However, more people are discovering SUP and the excitement of this championship, so interest may increase in the coming years.
For her part, Daniela García has achieved great success throughout her career, such as:
2021: 2nd place at the CONADE National Games, Oaxaca
2022: 2nd place at the CONADE National Games, Los Cabos
2022: 1st place at the Preselection event, Manzanillo
2022: Participation in the Paddleboard Championship World Championship, San Juan, Puerto Rico
2022: 5th place at the Central American and Caribbean Games, Colombia
2023: 8th place at the XVI Pan American Surfing Games, Panama
2023: 2nd place at the CONADE National Games, Bucerías
At Vallarta Today, we wish Daniela all the success in this new challenge. We are confident she will continue to leave her mark and carry high not only the name of Puerto Vallarta but all of Mexico.
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