The Heineken-owned brand has agreed a five-year regional partnership with the La Liga runners-up, with promotional and advertising rights in Mexico. The agreement may also see Barcelona make a pre-season visit to Mexico in future years.
The deal was announced at an event at the Tecate headquarters in Monterrey, attended by Barcelona marketing director Laurent Collette. No financial terms were released.
Tecate, which is a sponsor domestically of Liga MX sides Guadalajara, Cruz Azul and Tijuana, joins Thai beer Chang and South Africa’s Castle Lager in Barcelona’s portfolio of regional partners.
Barcelona’s official beer, which is sold at the Camp Nou, is local brand Estrella.
[readon1 url="http://www.goal.com/en-ke/news/4631/soccerex/2014/07/17/4964650/tecate-to-bring-barcelona-to-mexico"]Source:www.goal.com[/readon1]
Spanish soccer club FC Barcelona have agreed a partnership with Mexico’s Tecate beer.
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