Fidetur develops a very complete marketing plan

Destination guarantees participation in fairs and conducting exclusive events in this market

The Tourism Trust (Fidetur) of Puerto Vallarta has developed a very comprehensive marketing and promotion plan that is valued by the American tourist market as it considers three basic axes.

These axes are: participation in the major exhibitions, organizing exclusive training events for travel agents and wholesale operators, and assembly of an advertising campaign with partners of different countries, reaching audiences consumed, in order to reposition the destination and to relocate it in the place of choice that it used to occupy previously among tourists from South America in Mexico.

In this regard, Vallarta participated in the workshop that is organized by the wholesale operator CVC -the largest one in Brazil- sharing a stand with Aeromexico, with distribution of promotional material and brochures about the destination.

It also participated very successfully in the XXIII Tourism Showcase of ANATO 2013, held in Bogotá, Colombia, from February 27 to March 1, 2013, where Puerto Vallarta was in a training seminar for travel agents and Colombian tour operators at the Cultural Center "Gabriel García Márquez".

On the other hand, Puerto Vallarta was present at the wholesale operator's Workshop of Travel and Tourism, Agaxtur from Brazil, which took place on March 12 in the city of San Pablo, providing materials and information -always in Portuguese made especially for that market- to the large number of travel agents who attended the workshop.

To enhance the presence and provide the "Jalisco" touch, a mariachi ensemble was featured that as always, ketches the attention and the excitement of the spectators.

During the Tourism Tianguis of Mexico, held last March in Puebla, Puerto Vallarta did a presentation of its advertising campaign shared with wholesale operators in Brazil, a meeting in which Diana Pomar also participated in her capacity as director of CPTM of Brazil, the Trust agency of Puerto Vallarta for South America, Mktnetwork, and of the director of CPTM, Rodolfo Lopez Negrete, who expressed support and commitment to Puerto Vallarta for a promotion of the destination in South America.

Also in the Brazilian market, Puerto Vallarta organized with the wholesale operator Nascimento Turismo a training seminar on April 5 for their sales and operations managers. The training was held in the operator's office in Sao Paulo but was also broadcast live via streaming to its eight offices in Brazil's interior.

In response to the growing Peruvian market, Puerto Vallarta participated with its own stand at the Salón de Turismo Internacional, made in Lima, Peru from May 23 to 25, this being the most important tourism fair in the country and whose 2013 edition was visited by 41,875 people, including travel agents and consumer public that attends.

Thus, Puerto Vallarta occupies again a space in the tourism offer of South America, reaching agreements with major tour operators in the region and being the first Mexican destination to launch a promotional campaign jointly with the CPTM and business partners of each country.

The results of these actions are becoming visible with the arrival of the first groups, mainly from Colombia, and passengers from Argentina, Brazil, Peru and Chile.

The Tourism Trust has planned a flurry of activity in the second half, where among other things, there will be presence in tourism fairs of ABAV in Brazil and FIT in Argentina, which according to data issued by the Migration of Mexico and the CPTM, are the only major American producers of tourism for the country.

THE HIGHLIGHT:

The South American market is one of the most important in passenger growth (tourism) by air to Mexico during 2012 and so far this 2013.

[readon1 url="http://vallartaopina.net/2013/07/27/fuerte-promocion-de-vallarta-en-sudamerica-para-este-ano"]Source: Vallarta Opina Translated by Rene Tripp[/readon1]

The Secretary of Tourism, Claudia Ruiz Massieu, met with government officials of Hong Kong and Mexico and said that China is determined to become the largest market in Asia for our country.

She said that for this, Mexico is already working on increasing connectivity and facilitating customs and immigration clearance, which will increase tourist arrivals from the Asian nation.

When meeting with the chief secretary of administration, Carrie Lam, second in rank in the government of Hong Kong, the secretary of Commerce and Economic Development Gregory So, and the Commissioner of Tourism, Philip W. Yung, the Minister of the Sectur reported that the country is launching a promotion strategy aimed at strengthening its presence in China, which includes its participation in fairs, organizing events and having an aggressive marketing strategy.

In the meeting, held at the headquarters of the government, Ruiz Massieu said that currently, 65 percent of the visitors from China arrive through North America, which simplifies and places our country as a natural extension of their trip to the United States and Canada.

In 2011, about 70 percent of the Chinese travelers arrived to Mexico with a U.S. visa, with which they benefited from our open immigration policies and simplified their entry into our country.

Ruiz Massieu also drew attention from the authorities of Hong Kong in the matter of investment, to whom he assured that now is a very favorable time for doing business in Mexico.

We are passing, he said, through a great moment of our history. We have economic stability, trade liberalization and a strong institutional framework. The public finances are the healthiest of the last 20 years.

He recalled that during the last visit to Mexico of the Chinese President Xi Jinping, measures to strengthen trade and investment flows were established, among which are:

The creation of a specialized unit of China-Mexico issues and of a high level business group to identify new business opportunities; open up an office of the National Foreign Trade Bank in China, and make Mexico the host of the China-Latin America Business Summit, in 2015.

In her work trip, the Secretary of Tourism also met with the presidents of the Council of Tourism Industry, Michael Wu, and of the Council of Tourism Promotion, Peter Lan Kin.

At the meeting, the parties stated that Mexico and China begin a new era in bilateral relations and in it, tourism plays an important role.

During the meeting, both Ruiz Massieu and the Chinese executives raised the need to foster a close working relationship between the travel agencies of Hong Kong and Mexico, and presented views on how to improve the exchange of tourists between the two countries.

They talked about sharing strategies and the Mexican tourism offer for Asia, as well as establishing joint actions of tourism promotion for the two countries, and publicizing the fairs and tourist events in which Mexico could participate.

THE CLUE:

The Secretary of Tourism was accompanied by the Consul General of Mexico in Hong Kong, Alicia Buenrostro, the Undersecretary of Tourism Operations of Sectur, Carlos Joaquin Gonzalez and the general directors of the Council of Tourism Promotion of Mexico (CPTM), Rodolfo Lopez Negrete, and the National Fund for Tourism Development (Fonatur), Hector Gomez Barraza.

[readon1 url="http://vallartaopina.net/2013/07/22/va-sectur-por-el-turismo-de-asia-para-destinos-nacionales"]Source: Vallarta Opina Translated by Rene Tripp[/readon1]

Accommodates 70% of domestic and foreign visitors who come

The regional director of tourism ruled out that this beach destination lives off from "biscuit tourism"

The so called luxury hospitality - hotels of four and five stars and great tourism - captures about 70 percent of the domestic tourism coming to Puerto Vallarta throughout the year, a situation that rules out that this seaside destination lives off from "biscuit tourism" .

This was established by the regional director of tourism on the north coast of Jalisco, Ludwig Estrada Virgen, who lamented that two presidents of local chambers have referred to the national visitors with limited financial resources as biscuit tourism.

He said that the presidents of the Chamber of Commerce (Kanak), Martin Puebla Ontiveros, and the Restaurant Industry Chamber (Canirac), Evangelina Sánchez Dueñas, were wrong to call biscuit tourism to vacationers who are limited, as they are not the generality.

"Puerto Vallarta is a destination for all budgets, but definitely not biscuit, because 70 percent of tourists staying in luxury hotels and such are not cookie jars," he said.

He estimated that, the opinion of both chamber presidents, ventilated and published in a state newspaper of the city of Guadalajara, only harms the image of Puerto Vallarta, because "rather than giving to the destination, they only do harm with such comments ".

He added: "Puerto Vallarta is for everyone, for economy class tourists and wealthy tourists, there are hotels for all, but most of the tourism is captured by hotels of four and five stars and great tourism, which together concentrated most of the rooms available at the destination ".

He stressed that even the number of rooms available for the so-called luxury tourism has tended to grow by about a thousand rooms in the past two years.

He explained that the hotels Now Amber and Secrets opened 598 new luxury rooms, while Hilton contributed 259 rooms, Garza Blanca did the same with 110 rooms and Grand Miramar opened more than 100 rooms.

And this year two more hotels will open: One and Holiday Inn Express, after the property where the Getaway hotel was located one more hotel will be built with up to 450 rooms.

He said that so businesses and restaurants in the city can have more tourism, it is necessary for companies and their cameras to bet more towards promotion and marketing, "they need to invest to get people, there are many businesses in Puerto Vallarta that do advertising and promotion, thus you have to bet on that too."

THE HIGHLIGHT:

Ludwig Estrada Virgen, Regional Director of Tourism of the Ministry of Tourism of Jalisco on the north coast, called on retailers and restaurants to not damage the image of the destination.

[readon1 url="http://vallartaopina.net/2013/07/17/hoteleria-de-lujo-el-sector-que-mas-turismo-recibe-en-vallarta"]Source: Vallarta Opina Translated by Rene Tripp[/readon1]

The online Mexican edition of Forbes recognizes the efforts made ​​by investors such as José Carlos Azcarraga, Alejandro Zozaya, Daniel Chavez Moran and Eduardo and Juan Vela Ruiz

The staff of the online Mexican edition of Forbes recognized during the month of June the efforts of a group of 12 Mexican businessmen who "put their wager" on tourism in times of crisis by investing in various projects in the sector, with very good results so far.

The information, organized by the experienced journalist Gustavo Armenta, highlighted entrepreneurs like Eduardo and Juan Vela Ruiz, Alejandro Zozaya, Daniel Chavez Moran, Jose Carlos Azcarraga and Olegario Vazquez Rana, among others, who have investments in the region of Puerto Vallarta and Riviera Nayarit.

In the document published online, Gustavo Armenta stresses that the insecurity didn't drive this group of entrepreneurs to put away their checkbooks, therefore he discloses the list of Mexicans who have invested in hotel development and, consequently, have offset the dramatic drop in foreign investment in this sector.

He reports that nowadays, the winds blow in favor of the tourism sector, as foreign income recorded an increase of 7.17 percent, with 12 thousand 720 million dollars.

He adds that although private investment had a 40 percent slump and insecurity permeates some of the tourist spots in the country, these 12 entrepreneurs do not hesitate to invest their capital in our country, in tourist developments that have been consolidated or are even, still under construction.

Topping the list is the businessman Jose Carlos Azcarraga, from the Posadas Corporation, with assets for 2 thousand 190 million dollars, with the brands Live Aqua, Fiesta Americana Grand, Fiesta Americana, Fiesta Inn, One and the Explorean, involving the supply of 18 thousand 592 rooms employing 14 thousand 185 people.

Following him is the entrepreneur Alejandro Zozaya with the company AMResorts with assets for 2 billion dollars and the operation of the brands Zoetry, Secrets, Dreams, Susncape, Now and Breathless, which offer a total of 8 thousand 232 rooms which employ 12 thousand 500 workers.

In third place is the entrepreneur Ernesto Coppel Kelly, with Pueblo Bonito Oceanfront Resorts & Spas (Blanski controller) and with assets of 935 million dollars, operating the brands Pueblo Bonito Hotels, which offer 2 thousand 150 rooms and employ 4 thousand 200 people.

The list is supplemented by Olegario Vazquez Raña, Luis Barrios Sanchez, Carlos Berdegué Sacristan, Miguel Quintana Pali, Daniel Chavez Moran, Jose Chapur Zahoul, Eduardo Sanchez Navarro, Antonio Cosio Pando and Eduardo and Juan Vela Ruiz.

It should be noted that employers José Carlos Azcarraga, Alejandro Zozaya, Daniel Chavez Moran (Vidanta Corporation with the brands Grand Luxxe, The Grand Bliss, The Grand Mayan, The Bliss, Mayan Palace, Sea Garden and Mansions of the World) and Eduardo and Juan Vela Ruiz (Velas Vallarta, Grand Velas, Grand Velas and Velas Riviera Maya) have investments in the region of Puerto Vallarta and Riviera Nayarit.

THE HIGHLIGHT:

Redacción online, of the Mexican edition of Forbes is the world's most influential business magazine; composed by a team of journalists seeking stories in the business world.

[readon1 url="http://vallartaopina.net/2013/07/15/empresarios-logaron-evitar-una-mayor-caida-del-sector-turistico"]Source: Vallarta Opina Translated by Rene Tripp[/readon1]

After the intense work and negotiations made ​​by the Tourism Board of Mexico (CPTM), the Puerto Vallarta Tourism Trust and the Office of Visitors and Conventions of Riviera Nayarit with the airline TUI Travel Group, the arrival of two weekly flights from Great Britain is coming soon and proof of that is the group of travel agents that are currently on a familiarization trip in Puerto Vallarta.

Important TOP agents from the United Kingdom are in Puerto Vallarta to experience firsthand all the benefits of the destination.

They will witness not only a destination of sun and beach, but they will also experience cultural activities and tours such as visits to San Sebastian del Oeste and the Tuito, besides the romanticism offered by the Bay when seeing a sunset from a catamaran in the familiar tour "Rhythms of the Night ".

A visit to Puerto Vallarta is not complete without visiting the city center and that is why we have the opportunity to enjoy the boardwalk and surrounding area in order to discover the essence of Puerto Vallarta.

In addition to the tourist attractions they will be visiting, they will be receiving an intense training on Vallartan hospitality when making inspection visits to Casa Velas, Hotels Crown Paradise, Villa Premiere, Dreams Puerto Vallarta, Canto del Sol, Now Amber and Secrets Vallarta Bay.

The Tourism Trust maintains a constant and close relationship with travel agents who are responsible for selling the destination to visitors as well as being the facilitators of any type of information that is required.

Today, a presentation was given of Puerto Vallarta in which besides presenting the tourist offer, the novelties of the destination were shown and sales tools were provided for travel agents.

The highlight.-

The new flights which will depart on Thursday from London Gatwick and from Manchester on Saturdays starting on May 2014, foresee to transport around 12,000 passengers during the summer season, but the effort will continue also in the winter season to become an annual program.

For more information about Puerto Vallarta:  www.visitapuertovallarta.com.mx

[readon1 url="http://notivallarta.com/2013/07/12/recibe-puerto-vallarta-un-selecto-grupo-de-22-agentes-de-viaje-provenientes-del-reino-unido/"]Source: Vallarta Opina Translated by Rene Tripp[/readon1]

Dairy farming is a priority in the economic development of Jalisco, and the same will cause permanent supportive public policies to boost competitiveness, said the Governor Jorge Aristoteles Sandoval Diaz.

The president pointed out that as a sign of support for the dairy sector, there is an emerging support of 60 additional cents to the price of a liter of providers that supply Liconsa (recently announced), which was a response to an urgent call from the producers by the adverse situation that has depressed the price of milk.

When recognizing the great cooperation that there currently is with Liconsa, the chief executive also said that the parastatal has already approved the additional purchase of 200,000 liters per day, which adds to the acquisition of other 900,000 liters.

These actions were announced in San Miguel el Alto, during the ceremony of delivery of checks with the new support in favor of Liconsa milk producers, whose CEO, Hector Pablo Ramírez Puga, explained that livestock provides half of Jalisco's milk purchases that the national parastatal requires.

The federal official also stated, that the challenge is to make all purchases of milk, whether they are fresh products, because currently this is only had in 70 percent.

The Governor insisted that the farm is a priority sector for Jalisco, and the necessary actions shall be instrumented to give a different face to the farms in technology actions, training and budget, and to have a government ally and a responsible cabinet. As another example of actions of support, he cited a financing package of 324 million pesos from the Financiera Rural in benefit of 814 farmers.

The event was attended by the Rural Development Secretary, Héctor Gutiérrez Padilla, the delegate of the Ministry of Social Development, Gloria Rojas, besides local and federal deputies, along with mayors of the Altos Norte regions and livestock guild leaders.

On behalf of the producers, the alteño ranchers, Ladislao Perez Perez and Alejandro Davalos Reynoso, recognized the value of this stimulus to the price of milk and asked for these measures to have continued support for the rural sector, so that people don't abandon their agricultural activities .

THIS IS HOW HE PUT IT:

"We will not allow our producers to ever feel alone again in this task to help feed the families of Mexico and Jalisco".

THE CLUE:

The total wealth trickle of buying milk in Jalisco from Liconsa supposes a thousand 919 million pesos and affects three thousand 605 farmers. Jalisco provides 19 percent of the country's milk production, being the leading state in milk production.The price of milk purchased by Liconsa goes from 5.60 to 6.20 pesos per liter.

[readon1 url="http://notivallarta.com/2013/07/09/jalisco-le-apuesta-a-su-ganaderia-lechera-gobernador/"]Source: NotiVallarta Translated by Rene Tripp[/readon1]

Close to one billion pesos

From the second week of July to mid-August, there will be an average hotel occupancy of 80%

Puerto Vallarta expects an economic trickle of over one billion pesos for this summer vacation season, which starts on Monday and ends in mid-August and is estimated to have a hotel occupancy of 80 percent, said the Municipal director of Tourism Carlos Gerard Guzman.

"In discussions with various businessmen and hoteliers of the tourist industry, they told us that they already have reservations for 80%, that is a very good indicator, not just for the hotel industry, but also for the restaurant industry, service providers , small boats, and in short, all those who have this contact with tourists, "he said.

For this holiday season, he said that it will be the domestic tourism which makes the most visits to the city, "yes, we will certainly have foreign tourism, but it is not the main thing for the summer," said the official.

He added that tourists from the Bajio, metropolitan area of Guadalajara, Mexico City, State of Mexico and Monterrey, will be the most numerous visitors to the destination.

He noted that today, Puerto Vallarta, besides being the second Gourmet destination after Mexico City, it has about 23 thousand hotel rooms for visitors, 162 restaurants of great variety, 26 different companies that offer tours , 27 galleries in the tourist strip, nine golf courses, and a wide variety of nightclubs.

The hoteliers are optimistic

Moreover, the summer holiday period that is about to start will be great for Puerto Vallarta according to estimates of several local industry representatives who predict acceptable occupancy rates during the seven weeks that will last this summer season.

In regards to the economic sector of this city, since several weeks ago there is a good spirit among wholesalers, beside the fact that many familiar market groups have visited the destination in recent times such as Guadalajara, Aguascalientes, Leon, Zacatecas and even Queretaro making it feel as though>Puerto Vallarta is "breathing".

Thus, not only a very acceptable holiday period is expected this summer, but the industry generally believes that the second half of 2013 will be better for Puerto Vallarta compared to the same period of 2012, which already felt a slight improvement, but without reaching the desired figures by hoteliers of Vallarta.

THE CLUE:

Officials expect tourists from the Bajio, the metropolitan area of Guadalajara, Mexico City, State of Mexico and Monterrey, they accounting for some of the most frequent visitors of this destination.

[readon1 url="http://vallartaopina.net/2013/07/05/preven-cuantiosa-derrama-economica-esta-emporada"]Source: Vallarta Opina Translated by Rene Tripp[/readon1]

Hoteliers and authorities welcomed Delta

It will operate with a daily frequency during the remaining months of the year

The arrival of the new Delta Airlines flight en route from Los Angeles to Puerto Vallarta not only means the official start of the joint promotion with Riviera Nayarit, but also represents the arrival of more affluent American tourism for both destinations.

Hotel and resort representatives of Puerto Vallarta and Riviera Nayarit welcomed on Wednesday the new daily flight operated by Delta from the Californian city, which will arrive in the remaining months of this year.

The flight, with a capacity for 144 passengers, arrived at the international airport of this city with 122 tourists on board, who were greeted with mariachi music and a committee composed of representatives of Puerto Vallarta and Riviera Nayarit.

Led by the president of the Association of Hotels and Motels in Puerto Vallarta, Beraud Ignacio Cadena, CEO of the Convention and Visitors Bureau of Riviera Nayarit, Marc Murphy, the delegation welcomed passengers from the Deltaf flight and delivered a present to the captain of the plane.

The arrival of the new flight is the product of the joint promotional campaign between Puerto Vallarta-Riviera Nayarit, supported by the Federal Ministry of Tourism (Sectur) and the Tourism Promotion Council of Mexico (CPTM).

About the arrival of the flight, Ignacio Cadena said that after many efforts, he finally landed with joint promotion events between Vallarta and Riviera, "this is going to keep repeating throughout the remainder of the year because up to 18 new cities are coming."

He considered the fact that in this new Delta flight most passengers are families as well as tourists with better economic status, which "will certainly benefit all those who live on tourism in the region of bahía de Banderas ".

"Fortunately the flight is composed of families. It is a very balanced type of tourism, of a medium to high social class and the plane is full. Therefore this is the start of something very good for Puerto Vallarta and Riviera Nayarit, as part of the joint promotion" , whose campaign is called Vallarta-Nayarit and which seeks to reach several cities in the United States and Canada.

At the welcoming ceremony there was also the presence of the municipal tourism director, Carlos Gerard Guzman, regional director of tourism on the northern coast of Jalisco, Ludwig Estrada Virgen, and the director of the Trust for Tourism of Puerto Vallarta, William Ohem, among others.

THE CLUE:

The flight, with a capacity for 144 passengers, arrived at the international airport of this city with 122 tourists aboard.

[readon1 url="href="http://vallartaopina.net/2013/07/04/llega-turismo-de-mayor-nivel-economico-en-vuelo-de-delta"]Source: Vallarta Opina Translated by Rene Tripp[/readon1]

The vocation of service offered by the tourism sector of Jalisco has made entrepreneurs still see the organization as an ideal destination for investment, which has been proved today, announced the Governor, Jorge Aristoteles Sandoval Diaz, who pointed out Jalisco's contribution of 8.6 percent of GDP of domestic tourism.

This was expressed by the governor in his participation in the forum of announcement of foreign investments in the country's tourism sector which was chaired by the president Enrique Peña Nieto at the official residence of Los Pinos in Mexico City.

As an example of new foreign investment in Jalisco, the Chief Executive announced the project of the North Amerian corporation Apple Leisure to build a new hotel in Puerto Vallarta with 450 rooms that are added to the 21 000 rooms of this destination in Jalisco. He mentioned that this resort has a portfolio of $100 million in new investment projects.

He also mentioned investments of $ 250 million that have various actions underway in the tourism sector which will add a thousand 150 more rooms to the hotel offer of the metropolitan area, which increasingly consolidates the growing business tourism, which generated a profit of six thousand 500 million pesos last year. He also referred to ongoing projects in the Costalegre for $ 700 million dollars, and the great medical infrastructure for health tourism in Guadalajara.

He said that the strength that the tourism of Jalisco currently has, increased by 20 percent in its economic impact and significantly increased the business units focused on tourism, besides increasing the frequency of flights to Puerto Vallarta and Guadalajara.

Sandoval Diaz stressed that the tourism profile of Jalisco with its five Magic Towns, its beaches, its services and diverse attractions, such as the agave landscape, its history rich in tradition and cuisine, make the entity a tourist destination with great potential.

THIS IS HOW HE SAID IT

“Our State has a great potential. It has five magical towns with an Agave Landscape that is a World Heritage Site, and it has a history rich in tradition.

THE MAIN POINT

The public investment works of great impact on the tourism sector of Jalisco, are the new highway Jala, Nayarit, to Puerto Vallarta, the expansion of the port of this resort, and the road improvement of the Puerto Vallarta-Barra de Navidad freeway. Jalisco annually receives 23 million tourists.

[readon1 url="http://notivallarta.com/2013/07/03/participa-gobernador-en-foro-de-anuncio-de-inversiones-turisticas/"]Source: Vallarta Opina Translated by Rene Tripp[/readon1]

The Ministry of Tourism of the government of the Republic elaborates, in coordination with the state ministries of Tourism and institutes of higher education, 44 competitiveness agendas of the main tourism destinations with the purpose of driving innovation and elevating the competitiveness of the sector.

With these instruments of evaluation there is a search to promote a greater flux of tourists and investments, with the end of converting touristic activity into a leverage of economic development and employment generation, which benefits each region of the country.

This is done as part of the National Tourism Policy announced by President Enrique Pena Nieto, the month of February, in the Riviera Nayarit.

Competitiveness Agendas are an analytical tool that will diagnose the situation being experienced by tourist destinations in the country, with the purpose of augmenting the attractions they offer.

Moreover, it will have a portfolio of projects to be financed in future years by the Coordination Conventions of the Sectur, or supported with alternative financing schemes. They can also be the basis for the presentation of infrastructure projects.

The destinations to diagnose are: Acapulco, Aguascalientes, Ciudad Juárez, Campeche, Cancún, Chalma, Ciudad de México, Cozumel, Cuernavaca, Durango, Ensenada, Guadalajara, Guanajuato, Hermosillo, Huatulco, Ixtapa–Zihuatanejo, Ixtapan de la Sal, León, Los Cabos, Manzanillo, Mazatlán and Mérida.

Also in the list are Morelia, Monterrey, Riviera Nayarit, Oaxaca, Pachuca, Puebla, Puerto Vallarta, Querétaro, Riviera Maya, San Juan de Los Lagos, San Luis Potosí, San Miguel de Allende, Tampico-Madero, Tijuana, Tlacotalpan, Tlaxcala, Torreón, Tuxtla Gutiérrez, Veracruz-Boca del Río, Villahermosa, Xalapa and Zacatecas.

The agendas of competitiveness, in which higher education institutions actively participate in the country, seeking to strengthen research and knowledge generation of tourism, the quality of products and services in tourism, as well as diversify and innovate product offerings and strengthen destinations.

The Ministry of Tourism coordinates, monitors and evaluates the implementation of the Agenda for Competitiveness, so that there is consistency with the National Tourism Policy.

Another objective of competitiveness agendas is to position Mexico as an attractive destination in underdeveloped segments such as cultural tourism, ecotourism and adventure, health, sports, luxury, business and meetings, and religion.

THE CLUE:

Competitiveness agendas seek to strengthen research and knowledge generation of tourism, the quality of products and services of tourism, as well as diversify and innovate product offerings and consolidate destinations.

[readon1 url="http://vallartaopina.net/2013/06/30/evalua-sectur-a-44-destinos-turisticos"]Source: Vallarta Opina Translated by Rene Tripp[/readon1]

With an investment of 21.26 million dollars by the federal government in the CIP’s of Fonatur during this year, as well as with the new developments that are in construction not only in Nuevo Vallarta but in all of the Riviera Nayarit; the destination occupies the first place in the nation in collection and investment in tourism during the First Trimester of 2013.

Riviera Nayarit, the destination with more than 300 kilometers of coast in the Mexican Pacific, continues generating significant investments with the construction of more than 10 tourism projects in development. The national and international destination attracts hotel groups which contribute to the growth of the destination in regards to touristic offers, but which also allow it to have a privileged leadership position in regards to occupation during the last years.

As it was recently informed by the System of Statistics DATATUR which depends of the Federal Ministry of Tourism; from 2011 to the present day, the beach destination which has registered the greatest percent increase in regards to infrastructure is Nuevo Vallarta in the Riviera Nayarit.

Based on the average number of available rooms which make up the tourism offer, the estimated growth of Nuevo Vallarta from 2011 up to May of 2013, has been of 26.9%; that is to say that of the 5,988 available rooms in 2011, the figure has already increased to 7,597.

In the section related to the average number of occupied rooms, Nuevo Vallarta also leads this national list according to figures provided by Datatur. From an average of 2,659 rooms occupied in 2011, this destination inside the Riviera Nayarit recorded an increase of 53.7% with an average of 4,087 occupied rooms. The destinations of Cancun (37.9%) and Playas de Rosarito (24.2%) are the destinations that follow in the rankings.

The Office of Visitors and Conventions of the Riviera Nayarit considers that these new investments are also the result of the intense touristic promotion made since the launch of the brand, which has allowed to drive and position the destination within the preference of national and international travelers.

"The job of promoting Riviera Nayarit will continue with the same intensity as it will have to show the new alternatives and offers that this growth in hotel infrastructure will bring to the destination and to those who visit. One factor that undoubtedly also motivates investment in the state, is the realization of events of great prestige and international presence, such as Sport Fishing Tournaments, Mexico Cup Regatta, the Tianguis Turistico 2012, food festivals, golf tournaments, cultural and artistic events, among others, by enabling us to expose the multifaceted range of places inside the Riviera Nayarit for all visitors, "said Marc Murphy, CEO of the CVB Riviera Nayarit.

[readon1 url="http://notivallarta.com/2013/06/20/riviera-nayarit-destino-lider-en-crecimiento-y-ocupacion/"]Source: NotiVallarta Translated by Rene Tripp[/readon1]

Through the platform conformed by more than 36 thousand businessmen affiliated to the Employers Confederation of the Mexican Republic (Coparmex), the destination events will be disseminated, as well as promotions and discounts of the Puerto Vallarta companies, informed the national councilor of the organism, Mrs. Margarita Ortiz Muñoz.

 It was on last June 13th when Ortiz Muñoz was notified about the invitation from the president of the national commission of Tourism Roberto Zapata Llabrés, to participate as vice-president of Connection with Business Centers.

 Who with respect to that matter precised that within the strategy to strengthen the Tourism Commission, they have decided to create at least three vice-presidencies, which will allow them to have a more efficient follow up and results driven towards the commission members and Coparmex shareholders.

 He pointed out that the vice-presidency led by Mago Ortiz within the Tourism Commission, will be fundamental to support the local tourism commissions and to create spaces in the Enterprise Centers which don't have them yet, but who have a clear touristic vocation.

 On her behalf, Mago Ortiz pointed out that through the platform of the enterprise centers of the country, a monthly bulletin will be broadcasted from the national commission of Tourism and without a doubt, the unionized members of this employer body, both in Puerto Vallarta and in the Riviera Nayarit, will be able to promote their offers.

“Monthly, the promotions of Puerto Vallarta and Riviera Nayarit of all the events that are made in this region, will permeate at a national level with 36 thousand businessmen affiliated to the Coparmex”

 Likewise, she recognized the work of the president of the Coparmex Puerto Vallarta-Bahía de Banderas, Arnulfo Ortega Contreras, for contributing to this effort of promoting the destination.

 On the next June 28th, the president of the local tourism commission of the Coparmex, Gloria Peña, will participate in the Workshop to Diagnose the Tourism of Meetings, which will take place in the Expo Guadalajara and is convened by the Federal Ministry of Tourism (Sectur).

  In this workshop there will be work-groups of topics such as training, professionalization, certification and university education, the promotion and marketing of tourism facilities, requirements for specialized information and statistics on this segment, among other topics.

[readon1 url="http://notivallarta.com/2013/06/20/14096/"]Source:NotiVallarta Translated by Rene Tripp[/readon1]