Mexico receives international visitors from a geographically diverse set of origin markets. While the United States dominates, European and Asian markets represent important and growing visitor segments. The aviation disruption caused by the Iran conflict creates cost and connectivity pressures on exactly the long-haul routes that connect these markets to Mexican airports.

The 11-peso fare decision in Jalisco, covered in our main piece, is administered partly through the Tarjeta Única al Estilo Jalisco, a platform that has expanded well beyond its original transit payment function. A bus fare announcement that mentions a multi-service government card requires some explanation of what that card actually is.

When a die-cast model car measuring roughly five centimetres sells out in hours and reappears on resale platforms at four times its original price, the instinct is to call it a supply-and-demand story. But the Hot Wheels frenzy surrounding the limited-edition Nissan Tsuru taxi, 3,500 units, exclusive to Mexico, originally listed at 5,000 pesos and reselling for up to 20,000, points to something larger and more structurally interesting than a simple inventory shortage. 

To understand why a limited-edition Hot Wheels model of a car that stopped being manufactured in 2017 can sell for the equivalent of a real used vehicle, you first need to understand what the Nissan Tsuru meant to Mexico, not as a product, but as a presence. 

The Tsuru was not Mexico's fastest car, or its most luxurious, or its most technically advanced. It was its most everywhere. For more than three decades, it was the ambient backdrop of Mexican life: in driveways, in traffic, at taxi stands, outside schools, parked beneath market awnings in every city from the Sonoran desert to the Yucatan coast.

For anyone who has spent time travelling through Mexico, the Nissan Tsuru requires no introduction. The compact, four-door sedan, manufactured from 1984 until 2017, became so thoroughly woven into the fabric of Mexican daily life that it is difficult to describe it without reaching for the word 'ubiquitous.' It was the taxi at the airport, the family car in the driveway, the neighbour's vehicle that had been running for twenty years and showed no intention of stopping. It was never sold in the United States under the Tsuru name, Nissan rebranded it as the Sentra for North American markets, which only deepened its identity as something distinctly, irreplaceably Mexican.

A mega infrastructure project with regional impact

Puerto Vallarta celebrates the arrival of the 1 millionth passenger aboard the Discovery Princess.

Enhanced Facilities for Land Tourism.

During the first 2 months of the year, thousands of cruise passengers arrived in Puerto Vallarta.

Addressing Mobility Challenges in Puerto Vallarta