Sectur aims at Asian Tourism for domestic destinations

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The Secretary of Tourism, Claudia Ruiz Massieu, met with government officials of Hong Kong and Mexico and said that China is determined to become the largest market in Asia for our country.

She said that for this, Mexico is already working on increasing connectivity and facilitating customs and immigration clearance, which will increase tourist arrivals from the Asian nation.

When meeting with the chief secretary of administration, Carrie Lam, second in rank in the government of Hong Kong, the secretary of Commerce and Economic Development Gregory So, and the Commissioner of Tourism, Philip W. Yung, the Minister of the Sectur reported that the country is launching a promotion strategy aimed at strengthening its presence in China, which includes its participation in fairs, organizing events and having an aggressive marketing strategy.

In the meeting, held at the headquarters of the government, Ruiz Massieu said that currently, 65 percent of the visitors from China arrive through North America, which simplifies and places our country as a natural extension of their trip to the United States and Canada.

In 2011, about 70 percent of the Chinese travelers arrived to Mexico with a U.S. visa, with which they benefited from our open immigration policies and simplified their entry into our country.

Ruiz Massieu also drew attention from the authorities of Hong Kong in the matter of investment, to whom he assured that now is a very favorable time for doing business in Mexico.

We are passing, he said, through a great moment of our history. We have economic stability, trade liberalization and a strong institutional framework. The public finances are the healthiest of the last 20 years.

He recalled that during the last visit to Mexico of the Chinese President Xi Jinping, measures to strengthen trade and investment flows were established, among which are:

The creation of a specialized unit of China-Mexico issues and of a high level business group to identify new business opportunities; open up an office of the National Foreign Trade Bank in China, and make Mexico the host of the China-Latin America Business Summit, in 2015.

In her work trip, the Secretary of Tourism also met with the presidents of the Council of Tourism Industry, Michael Wu, and of the Council of Tourism Promotion, Peter Lan Kin.

At the meeting, the parties stated that Mexico and China begin a new era in bilateral relations and in it, tourism plays an important role.

During the meeting, both Ruiz Massieu and the Chinese executives raised the need to foster a close working relationship between the travel agencies of Hong Kong and Mexico, and presented views on how to improve the exchange of tourists between the two countries.

They talked about sharing strategies and the Mexican tourism offer for Asia, as well as establishing joint actions of tourism promotion for the two countries, and publicizing the fairs and tourist events in which Mexico could participate.

THE CLUE:

The Secretary of Tourism was accompanied by the Consul General of Mexico in Hong Kong, Alicia Buenrostro, the Undersecretary of Tourism Operations of Sectur, Carlos Joaquin Gonzalez and the general directors of the Council of Tourism Promotion of Mexico (CPTM), Rodolfo Lopez Negrete, and the National Fund for Tourism Development (Fonatur), Hector Gomez Barraza.

[readon1 url="http://vallartaopina.net/2013/07/22/va-sectur-por-el-turismo-de-asia-para-destinos-nacionales"]Source: Vallarta Opina Translated by Rene Tripp[/readon1]