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Coca-Cola Directs its Efforts to Protect The Health of Their Consumers

Vallarta General News
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a-cocacolaWhile Coca-Cola not responsible for the complex problem of obesity, the company focuses its efforts to protect the health and welfare of consumers, said the president of Coca-Cola of Mexico, Brian Smith.

In presenting the achievements to help fight obesity and promote healthy living, the manager noted that in the last 10 years the refresquera been reduced by 20 percent the calorie content of their products.

The company, which owns a portfolio of almost 70 brands and over 500 products, worked on innovation and variety of beverage options, as responsible marketing policy, the inclusion of nutritional information on their packaging, in the promotion of physical activity and in supporting research, highlighted.
Smith noted that responsible marketing policy stipulates not advertise their products in children's programs.

Moreover, he added, to be committed to transparency, Coca-Cola promotes freedom of the right to make informed decisions, so that since 2010 promotes the inclusion of Daily Food Guide (GDA's).

Smith said the intent of Coca-Cola to contribute to lower rates of physical inactivity among its consumers, by promoting at least four thousand sporting events each year, involving 26 million Mexicans.

On the subject of research support, the president of Coca-Cola of Mexico mentioned that the soft drink created the Beverage Institute for Health and Welfare.

As part of the meeting, Smith also announced that Coca-Cola, through Valley Juices, ventures into another segment with Del Valle Reserve product Antiox-Blueberries, with which Mexico became the first country where the company incorporates fruits Dry to its portfolio.
For his part, Director of Scientific and Regulatory Affairs for Coca-Cola of Mexico, Raul Portillo, shared the company's innovations in the country.

As the program coordinator for Latin America Excercise is Medicine, John Duperly, stressed the importance of training health specialists to not only write prescriptions, but also about physical activity guide to healthy living.

[readon1 url="http://www.prensaglobal.com/notas/29464.html"]Source:www.prensaglobal.com – Oct 25, 2012 Translation by Suyapa Ajuria[/readon1]