Increases The Presence of Luxury Cars in Mexico

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Having a luxury car is not as eccentric in Mexico, where sales of high-end brands have grown by over 75% this year and expects a new boom with the establishment of more than teach, as the announced arrival on the market of Germany's Audi.

The luxury vehicles, with a higher price to $ 30,000, up 4% sold in Mexico, according to figures from the producers, an estimated 5 million Mexicans (of a total population of 112 million) , are able to access them.

A report by the consulting firm Mitofsky revealed last May  63.3% of Mexicans believe that will maintain or increase in the next year to shop for luxury goods, especially cars, clothing and watches.

The car brands like BMW, Audi or Mercedes Benz or Ferrari are among the priorities of higher income consumers identify with a privileged lifestyle, according to the survey.

"The Mexican market has many factors to keep growing: more and more people whose income allows them to access these products, there are increased credit facilities and prices remain stable,"  told AFP Abelardo Marcondes, director of a forum on luxury brands to be held in early November in Mexico City.

Meanwhile, the production of luxury cars totaled 42,634 units in the first three quarters of 2012, up from the 24,120 produced in the same period of 2011, according to statistics from the Mexican Association of the Automotive Industry (AMIA).

The figure, although relatively modest when compared to the total production of 2.7 million cars, according Amia Mexico could produce this year, is important because it implies the raid on a market once thought destined only to developed countries.

The German automobile manufacturer Audi announced in September 1300 the investment of million in a plant in Puebla, in central Mexico, to produce 150,000 vehicles a year.

"Every time we have more customers who want to enter the luxury segment, even through credit,"  told to reporters Hanek Walter, director of Audi in Mexico.

Domestic producers also seek a niche in this emerging market, as is the case with Mastretta, a firm that produces a hundred cars at its plant in Ocoyoacac, 45 kilometers from Mexico City.

The Mastretta MXT, presented at the Paris Motor Show 2010, is the first sports car developed entirely in Mexico. With two seats and an aluminum chassis and carbon fiber able to accelerate from zero to 100 km / h in 4.6 seconds.
The Mastretta, which retails for about $ 55,000, competes in his own seat against industry giants like Jaguar, Porsche and Ferrari, who have set up shop in exclusive neighborhoods of Mexico City.

"Our sales have grown nearly 80% this year," says Joseph ChamaSrour, a Lebanese-born businessman who heads the Mexican subsidiary of Jaguar and Land Rover, the opening at the beginning of October a new venue for the signing.

ChamaSrour justified the extent of the new facility, noting that it was a necessary change by customer growth, new projects, launch and sales of both brands.

Having a luxury car is not as eccentric in Mexico, where sales of high-end brands have grown by over 75% this year and expects a new boom with the establishment of more than teach, as the announced arrival on the market of Germany's Audi.

 [readon1 url="http://www.prensaglobal.com/notas/29877.html"]Source:www.prensaglobal.com - Translation by Suyapa Ajuria[/readon1]