Resurge Importance of "Little Shops" in Mexico

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The global economic crisis and the outbreak of influenza in 2009 were a watershed in the form of purchase of Mexican households as not to go to malls with crowds, proximity channels resorted to as the "little shops".

A study by Kantar Worldpanel Mexico reveals that the crisis reduced the disbursement of consumers and channels close calls "little shops" gained prominence.

The global research company market research showed that the habit of going to the 'little shops' not only here to stay but their importance has grown in recent years.
The director of the company in Mexico, Ghirardelly Fabian said that in small towns, the local channels are important, but it is in big cities like the Valley of Mexico, where they are also gaining importance.

The penetration has been instrumental in its growth, even chains have developed channels that are in this dynamic (proximity and replacement), said the manager.

The analysis highlights that a Mexican home made 288 shopping trips a year to 14 different outlets.

He added that the four types of trips that were identified in this study are: pantry, replacement, immediate consumption and proximity or closeness.

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