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This region will promote the fight of "Canelo" Alvarez

Vallarta Sports News
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promotion-in-boxingCPTM will pay $ 10 million dollars for two spots, during the function

The transmission will reach a potential market of a billion and a half viewers worldwide

The Tourism Council of Mexico (CPTM) will pay $ 10 million for the transmission of two spots to promote the natural beauty of Puerto Vallarta and Riviera Nayarit, as well as Mexico City during the fight between American boxer Floyd Mayweather and the Mexican Saúl "El Canelo" Alvarez.
Gerardo Yáñez, marketing director of CPTM, said that with the presence of Puerto Vallarta, Riviera Nayarit and Mexico City in the box function, a very strong impact on the U.S. market is expected.
He also noted that he will seek to attract, with these two one-minute commercials during the fight of September 14, more foreign tourists to learn about Mexico City, Puerto Vallarta and Riviera Nayarit.
"We will have two spots when the fight is on, plus there will be surprises at the weigh-in, at the press conferences and in the fight itself, to be held on September 14 in Las Vegas, Nevada," said Yáñez.
The marketing director of CPTM explained that they are always looking for major sporting events in the world, since with the fight Mexico will be positioned in the minds and eyes of one and a half billion viewers.
"The CPTM has investment packages in the media worldwide. These financial resources are part of the promotion and advertising to sponsor the Mexico brand", said the federal official.
It is noteworthy that "El Canelo" Alvarez is a world boxing icon and in his beginnings as an athlete he was sheltered by the governor of Nayarit, Roberto Sandoval Castañeda, who supported him during his training in the city of Tepic, becoming a proud Nayaritan, even if the boxer was born in Jalisco.
The government of the State of Nayarit has underlined, meanwhile, its enormous interest in promoting the natural beauty of Nayarit during the next fight of Canelo Alvarez.

 

[readon1 url="http://vallartaopina.net/2013/09/05/promoveran-a-esta-region-en-la-pelea-del-canelo-alvarez"]Source: Vallarta Opina Translated by Rene Tripp[/readon1]