New Year’s Eve, otherwise known as nochevieja or año nuevo, is a big deal in Mexico.

In Mexico and all over the Catholic world, December 28 commemorates the "Santos Inocentes" or Holy Innocents, considered the first Christian martyrs.

December has arrived and the Magical Town of Sayulita is renewing one of its most cherished traditions: the novena honoring Our Lady of Guadalupe, a show of faith and a popular celebration that convenes families, businesses and local civil entities, as well as visitors from neighboring towns and other countries.