Brazil’s Luxury Travel Agents Enjoy the Riviera Nayarit
Starwood Group teamed up with Aeroméxico to promote this FAM trip with luxury travel agencies from Brazil that had already sold our destinations.
The Riviera Nayarit Convention and Visitors Bureau (CVB) took part in the FAM trip put together by the Starwood Group and Aeroméxico to promote the Riviera Nayarit and Puerto Vallarta among six Brazilian luxury travel agencies from December 10 – 14.
All of these agencies are major producers of luxury travel and most have already sent clients to the destination; now that they know the destination for themselves, they will be able to send over even more couples and families. 75 percent of these agencies are in the Virtuoso network, an indicator of the quality of their customer base.
Araci Barroso Mello of Faro Turismo, Joana Sofia Nunes from Alatur, Carolina Lopes from Monumento Turismo, Deyves Dias from GSP Travel, Gabriel Leite from Teresa Perez, Rosana Barres from Queensbery were our guests under the guidance of Aeroméxico’s Karina Nascimento and Starwood’s Camila Julliao.
Among the many activities they enjoyed at the St. Regis Punta Mita Resort were three of the hotel’s signature rituals, two of them emblematic of the Punta Mita property—the Tequila Ritual and the Fish of the Day Ritual—as well as the Champagne Ritual, performed in St. Regis properties around the world.
As for culinary pursuits, the St. Regis Punta Mita pampered the agents with an haute cuisine tasting in Carolina, their 5-star restaurant. The Riviera Nayarit CVB also took them to Don Pedro’s in Sayulita, where they couldn’t leave without tasting the famous chocobananas.
When it comes to luxury, relaxation is key. To that end, they enjoyed a SPA treatment at Reméde Spa and a beachfront yoga session.
During their visit to Puerto Vallarta they stayed at the Westin Resorts & SPA. They toured the Cuale River Island, the Romantic Zone, the public art displays on the boardwalk by the sea, the Cerro and the art galleries.
As usual, the Marietas Islands were a must for the Riviera Nayarit; they also took part in the Marine Safari headed by Punta Mita Expeditions and visited the Pacífica and Bahía golf courses in Punta Mita, which left them speechless.
The promotion to Brazil is constant and directed at different segments; visits from guests from this Amazonian country are expected to be on the rise, as attested by early numbers.
The illumination is working at one hundred percent, the air extractors work adequately and the correct signage is in place

The Riviera Nayarit and Puerto Vallarta CVBs jointly hosted a FAM trip for 32 travel agents from England, Wales and Scotland the first week of December in order to promote the destinations within the UK market.
The synergy between the destinations is absolutely perfect: every time the Mexico Tourism Board attends an international event showcasing the “Live it to Believe it” campaign, Vallarta-Nayarit is always the headliner.
Presentations in Chicago at the Mast Sales Sensation (350 agents) and ASTA Midwest Mexico (125 agents) are part of the strong joint promotional campaign with the MTB.
This summer Mexico saw an increase of 8% in tourists from Canada as compared to the summer of 2012. The overall increase in tourists traveling from Canada increased 3%, meaning the number of tourists from Canada that visited Mexico actually tripled.
A brand new flight from Rockford to the destination was announced for January; the February flight from St. Louis has been extended through August in order to include the summer season; 90 travel agents were trained during this visit, which also included Chicago.
As an answer to the old demand to relieve the downtown area from semi-empty buses
street of Morelos.
The destination’s promotional efforts aimed towards the South American giant, including a press trip for the Brazilian media and the participation of the Riviera Nayarit in Brazil’s “Festival de Turismo de Gramado” have generated direct visits, which include the 43 Brazilians that stayed at the Hard Rock towards the end of this month.