The Three Wise Men 2025.

Traditions
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Traditions that determine us.


It is 2025 and we still carry customs and traditions that determine our ways of living, consuming and planning our expenses.

Some save up to buy large quantities of roscas at Costco and resell them in low-income areas; others simply decide to buy their roscas in local stores, but everyone prepares large amounts of money to prepare gifts that they will give to thousands of children.

There is no shortage of politicians who seek to look good by handing out balls in marginalized neighborhoods and Civil Associations that help abandoned children. We are still anchored to the same customs, but what is the story behind the myth of the Three Wise Men?

The story of the Three Wise Men comes from the Gospel of Matthew in the Christian Bible. In this story, there is mention of wise men from the East who followed a star to find and worship the baby Jesus, bringing him gifts of gold, incense and myrrh.

These gifts symbolize the recognition of Jesus as king (gold), God (incense), and mortal man (myrrh). Although the biblical text does not specify that they were kings or how many there were, later Christian tradition identified them as three, due to the number of gifts mentioned.

Why should they not be called "Holy Kings"?

The designation of "Holy Kings" is not theologically correct because, according to Christian doctrine, the Three Wise Men were not considered canonized saints by the Catholic Church.

They are described as wise men or magicians, which in ancient times referred to men who were scholars of astrology, philosophy, or science.

For this reason, it is preferred to call them simply Three Wise Men rather than Holy Kings.

The celebration in Puerto Vallarta

The celebration of Three Wise Men's Day on January 6 has deep roots in the Mexican Catholic and cultural tradition, where it symbolizes the culmination of the Christmas festivities. In Mexico, this date is especially associated with the tradition of the Rosca de Reyes and the giving of toys to children, representing the gifts that the Kings brought to Baby Jesus.

In Puerto Vallarta, this celebration is very important because, in addition to being a community with strong religious roots, it is also a tourist destination where local traditions are combined with family festivities.

Plazas, churches and homes are usually decorated for the occasion, and it is common to hold community events where the giant Rosca de Reyes is shared in public spaces such as the Malecón or Hidalgo Park.

In addition, many Vallarta families take advantage of the day to visit churches such as the Parish of Our Lady of Guadalupe and bring figures of the Baby Jesus to be blessed, thus reaffirming their religious beliefs.

This tradition is also strengthened by school and community celebrations, where children receive gifts, making the holiday continue to be highly anticipated by the little ones.

Three Kings Day in Puerto Vallarta not only preserves the religious meaning of the holiday, but also encourages family unity, children's joy and the preservation of cultural traditions that give identity to the region.

The Municipal Government of Puerto Vallarta prepares for this special day, the Giant Rosca on the Malecón starting at 7 pm and a surprise with Clowns and Games in the Arches of the Malecón.

Everyone is invited!